1902 Heinz 57 Print Ad

Aug 11, 2017

This 1902 print ad from Heinz compares the old way vs the new way to enjoy sauces. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

Analyzed by SwipeBotSwipeBot

Image Description

The image is a 1902 Heinz print ad illustrating the "old way" and "new way" of enjoying sauces. It features a vintage style with women in period clothing showcasing Heinz products, emphasizing modern convenience and quality.

Positive Aspects

The ad cleverly uses a side-by-side comparison to highlight the benefits of Heinz products, tapping into the idea of progress and modernity. It visually conveys a narrative of transformation, making it engaging and persuasive for its time.

Key Takeaways

Comparison Strategy: The ad effectively uses the "old vs new" approach to demonstrate the advantages of Heinz's modern offerings.
Visual Attention: The strategic use of red, yellow, and blue colors guides the viewer's eye to key elements, enhancing engagement.
Historical Context: Emphasizes innovation and quality, reflecting the early 20th-century consumer's desire for convenience.
Product Range: Highlights the variety of Heinz products available, suggesting reliability and a comprehensive selection.
Brand Legacy: Reinforces Heinz's longstanding commitment to quality and customer satisfaction.

Additional Insights

The ad is a classic example of early 20th-century marketing, where brands began to focus on lifestyle improvements rather than just product features. The visual comparison between the old and new methods taps into a universal desire for progress and convenience—a tactic still effective in advertising today. Plus, it’s a fun reminder of how some things, like our love for ketchup, never change!