1952 Captain Morgan Rum Print Ad
Print Ads
Aug 10, 2017
This Captain Morgan Rum print ad lets readers write to receive free Captain Morgan recipe booklet.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention. 
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The vintage Captain Morgan Rum ad features the iconic pirate figure and a colorful cocktail garnished with fruits, inviting readers to request a free recipe booklet. The visual elements are designed to capture attention with vibrant colors and enticing imagery.
Positive Aspects
- Visual Appeal: The use of bright and contrasting colors effectively draws the viewer's eye to key elements of the ad, such as the cocktail and the Captain Morgan figure.
- Engagement: The call to action, offering a free recipe booklet, encourages interaction and engagement with the brand.
- Nostalgic Charm: The vintage style adds a sense of nostalgia and authenticity, appealing to those interested in classic advertising.
Key Takeaways
- Color Psychology: The ad strategically uses color to guide visual attention and highlight important features.
- Effective Engagement: Offering something for free, like a recipe booklet, can increase consumer interest and interaction.
- Brand Iconography: The prominent use of the Captain Morgan figure reinforces brand recognition and identity.
Additional Insights
- Vintage Advertising Techniques: This ad is a great example of mid-20th-century advertising methods, focusing on direct engagement with the audience through mail-in offers.
- Cultural Impact: Ads like this contributed to the iconic status of Captain Morgan in popular culture, associating it with fun and social gatherings.
- Modern Application: In today's digital age, similar tactics can be applied through online campaigns, using downloadable content or exclusive offers to engage audiences.
