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businessbarista
Alex Lieberman
@businessbarista

Most people can't actually explain what AI is to a friend/coworker.

Take a page from Dr. Seuss (trust me) & you'll be set.

When someone asks me "how does ChatGPT actually work?" I used to reach for words like "pre-training," "back propagation" and "transformers." And I'd watch their eyes glaze over (understandably) in real time.

So now I just say this:

...

Posted by Alex LiebermanAlex Lieberman

End AI Fear With One Seuss Analogy

AI freaks people out mostly because they can’t explain it, not because it’s actually that mysterious. This post gives you...

Wisdom/Copywriting/Tweets
1 hour ago
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Free Bike If You Hang Upside Down 10 Minutes

A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...

Ads/Advice/Social Media
5 hours ago
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Lacoste Ditches Crocodile For Endangered Species

Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...

Ads/Design/Images
19 hours ago
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What Marketers Can Learn From Elon’s Bet

Elon keeps making ridiculous-looking bets that somehow turn into trillion-dollar industries. Most marketers play small, safe, and scared… then wonder...

Wisdom/Copywriting/Videos
1 day ago
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Guerrilla Parking: Jeep's Brilliant Street Stunt

Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...

Ads/Instagram/Outdoor Advertising
1 day ago
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Turn Any Camera Roll Into Daily Content

Open your camera roll and it probably looks like this image: thousands of tiny thumbnails, random food pics, receipts, screenshots,...

Copywriting/Images/Advice
1 day ago
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Show Price Upfront: Sell More Pools

This ad does something most pool builders are too scared to do: it shows the pool and the price in...

Ads/Copywriting/Pricing
2 days ago
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Ramen Reinvented: 25g Protein, 230 Calories

This ad takes everything you think you know about instant ramen and flips it. Bright pink background, steamy noodles, and...

Ads/Copywriting/Images
2 days ago
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Buffer's API Landing Page

You already talk to AI all day, tossing it ideas and half-written captions. With Buffer’s API, that running conversation can...

Software/AI/Social Media
2 days ago
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Same Price Signs Convert Airport Shoppers

Airport stores usually scream one thing: you’re about to get ripped off. That’s why this simple Brooks Brothers sign is...

Ads/Copywriting/Outdoor Advertising
3 days ago
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Copywriting Book Giveaway resulting in 5,722 entries

This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built...

Copywriting/Design/Images
3 days ago
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Tesla Plaid: Ferrari Performance at 95k

This side‑by‑side image is brutal: a Tesla Model S Plaid staring down a Ferrari Luce like a budget assassin. Same...

Ads/Copywriting/Data
3 days ago
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Community Events Calendar From Austin's June Lineup

Austin’s June calendar is basically a swipe file of event hooks begging to be stolen. From “Blanco Lavender Festival” to...

Copywriting/Headlines/Advice
3 days ago
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Win a Porsche by Catching an AI Mistake

Nothing snaps people to attention like: “Catch our AI slipping and win a Porsche 911 GT3 RS.” This promo takes...

Ads/Copywriting/Tweets
4 days ago
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Type Fast, Beat the Room, Win a Porsche

Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...

Ads/Copywriting/Design
4 days ago
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Shiny Object Syndrome Is a Fortitude Problem

This reel nails why entrepreneurs keep chasing new ideas: not because they’re creative, but because they’re scared. The split image...

Instagram/Copywriting/Motivation
4 days ago
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Test Your Market, Follow Demand Signals

Most founders try to guess their perfect market on Day 1. The @a16z carousel shows something smarter: even giants like...

Business Ideas/Wisdom/Instagram
5 days ago
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Buffett's Succession Playbook: Cash, Discipline, Charity

Look at the image: relaxed posture, half‑smile, zero drama. That’s what a 60‑year succession plan looks like when it finally...

Wisdom/Instagram/Money
5 days ago
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Send a 3 Minute Loom, Double Your Close Rate

The Instagram reel thumbnail says it all: a casual, slightly zoomed‑in selfie shot from below, soft lighting, and a relaxed...

Instagram/Videos/Advice
5 days ago
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Ryan Serhant: Lose Now, Earn Loyalty Later

Most brands obsess over winning the sale in front of them. This Sourcery podcast clip flips that script: the set...

Instagram/Copywriting/Podcast
6 days ago
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Make Competitor Fails Work For Your Brand

Ferrari rolled out its new electric concept, the Luce, and the internet immediately slammed the brakes. Instead of quietly admiring...

Ads/Instagram/Images
6 days ago
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Let AI Pick Your Top Performing Emails

You don’t need another spreadsheet to find your winning emails. You just need to ask your AI. The screenshot from...

Copywriting/Emails/Data
6 days ago
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🎤 The SWIPES Email (Friday, June 5th, 2026)

Swipe:My FAVORITE style of ad is an "Us vs Them" style ad, and this butcher uses it perfectly to showcase...

SWIPES Email/Newsletter
Jun 4, 2026
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Video

AI Hype Is Distracting Smart People

The reel thumbnail screams “MIND BLOWING TECHNOLOGY” in giant yellow text while a calm guy in a white shirt casually...

Ads/Instagram/Design
Jun 4, 2026

Command Palette

Search for a command to run...