AIDA Formula

This handwritten image nails what every marketer should tattoo on their brain: AIDA. Attention, Interest, Desire, Action. Four little steps that turn strangers into buyers.

Marketing Breakdown

The image grabs attention with its casual handwritten style and personal question. Then it builds interest by spelling out the formula. Finally, it sparks action by asking you directly how you’ve used it. It’s interactive, simple, and human.

Why It Works

• Starts with a question that hooks the brain
• Feels personal and conversational
• Visual hierarchy guides the eye down the page
• Calls for engagement, not just reading

Examples

• Nike ads grab attention with motion, then desire with athletes.
• Apple product pages move users from sleek visuals (attention) to “Buy Now” (action).
• Emails with “You” in the subject line get up to 50% higher open rates.