All posts by Dan McDermott

Reebok Pump Michael Chang Ad

Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.

Reebok had some pretty good ads about how their shoes could be “inflated” to …

Raelyn Tan’s Secret Vault Image

This is from a Facebook ad for a marketer’s email templates.

We usually highlight images here on Swipefile.com because they’re very clear and understandable.

This image is great for the …

Compression bag before and after

Compression bags don’t look like the most exciting products….but the EFFECT they have on packing and storage is can be dramatic.

This company’s primary product photo is a before/after shot …

How much sugar is in a can of Coke?

There are hundreds of images and videos that show the quantity of sugar in Coke and other soft drinks.

This explainer video is better than the others because of one …

MoonClerk home page

MoonClerk’s home page is really strong, from top to bottom.

  • It starts off with a great headline that explains exactly what MoonClerk does (and how quickly it does it).
  • It

The Shoe Pocket

The product might look a little funky but the ad is great.

It showcases the “shoe pocket” in action, both as a close-up and on a shoe.

The close-up image …

pluto

Oberlo Home Page

Oberlo’s home page is great.

  • The hero section is clear, direct, and easy to understand.
  • It’s got a great image highlighting an attractive benefit (potential ROI).
  • The CTA is

Political polarization chart

People often talk about political trends in really vague terms.

This chart is great because it visualizes the data that demonstrates an increase in US political polarization and makes it …

Cornell Note Taking Method

This is a great template for taking notes with the Cornell method.

It organizes each page into separate sections and makes your notes easy to categorize and study later.…

Kissing advertorial

This is a crazy little advertorial that starts out like a “kissing guide” – complete with 1-2-3-style images down the left-hand side of the page – and then transitions into …

pluto

Chocolate is a fighting food

This 1942 ad Nestle ad uses a “comparative energy value” chart to make a bar of chocolate look like a valuable energy source.

It’s really just a calories chart but …