All posts by Mitch Glass

Ed Gandia Short and Sweet Email

When it comes to email, sometimes keeping things super short and sweet can generate MORE curiosity (and clicks) than going into a long spiel.

These emails are faster to write, …

Vapona Bug Killer Spray Print Ad

This relatable image perfectly depicts the shortcomings and frustrations that this bug spray solves. Sometimes with the right images, you barely need any text in your ads.…

Porsche “Unleashed” Print Ad

The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like. How can you use similes and metaphors to help prospects …

Wonderbra Print Ad

This Wonderbra ad doesn’t even say anything about the product, but it captures attention, and the target market will immediately understand.…

Porsche Print Ad

This Porsche ad goes straight for the jugular. Not only does it call out competitors, but it also calls the reader out for “settling”.…

pluto

TransferWise Newspaper Ad

The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side, fighting against the big bad banks.…

Schweppes Print Ad

This ad makes you feel like Schweppes has “taken over” the territory. And if you’re not drinking it, you’re the odd one out.…

Alka-Seltzer Hangover Ad

This ad does a great job using images to tell the story. People who are too lazy to read can understand the entire ad by just looking at the illustrations.…

pluto

Volkswagen Vintage Ad

This vintage ad is a great example of how you can take one feature (or in this case, an add-on feature) and create an entire ad out of it.…