Brian McLeod’s HELLYEAH Copywriting Formula

Holler at ‘em – Gain their attention Empathize with ‘em – give them some back story Lambast the *******s that created the problem they’re having Legwork – show ‘em that you walk the walk (prove it) Yes, there is a solution, and you have it… Educate them on why your solution is the best fit for them Action – demand that they take it, right now Handle any lingering doubt or objections with risk reversal Do your readers need a little more of a push? Try this formula for a more aggressive campaign.