“Try Before You Buy” offer on office pod
Backyard Pod nails it with a simple offer: come experience it first. Instead of asking customers to shell out for...
Simple social proof
This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...
Famous “Endurance” Shackleton Ad
Most ads promise comfort, pleasure, or ease. Ernest Shackleton’s ad for his 1912 Antarctic expedition did the exact opposite—and pulled...
AI let’s anyone become the Director, Writer and Actor all in one
Remember when making a short film meant you needed a team—writer, director, actor? This sketch nails how AI is breaking...
Seller Pic vs Canva Comparison Ad
AppSumo nails it with this SellerPic ad. Instead of fancy copy, they just show a side-by-side comparison against Canva Pro—and...
Oura Ring ad great headline
Oura nails a perfect combo of simplicity and power. Their ad shows off five sleek rings with a headline that...
Us VS Them ad for a contractor
System Pavers nails this ad by doing one simple thing: showing a clear “us vs. them” comparison. No fluff, no...
The Boring Company Flamethrower Letter
The Boring Company couldn’t ship propane for their flamethrower, so they mailed customers a $5 bill to buy some locally....
Before and After style results testimonial for a shoe repair store
A single A-frame sign made a shoe repair shop an extra $183,750 per year. All it did was show “before...
More personal power washing flyer
Here’s a great before-and-after ad makeover. The original looks polished but stiff. The new one looks like Max actually printed...
Every generation thinks kids are too distracted
Thomas Jefferson once warned that novels were rotting young minds. He called them a “poison” that made kids reject reason...
Great fiction book: The Fossil
This book cover for The Fossil is a perfect lesson in visual marketing. One glance and you already know what...
Fifteenth Tax great headline and storytelling ad
Most CPA ads are snoozefests. But Fifteenth Tax grabs attention fast with: “We do what normal CPAs CAN’T.” Then, they...
Function Health direct ad
You barely need a second to get what Function Health is offering. The ad spells it out cleanly: one membership,...
Bryan Johnson collaboration hair restoration ad
This Roots ad is a great example of how visual contrast grabs attention fast. The deep red glow on Bryan...
Minimalistic Cometeer Coffee ad
This Cometeer Instagram ad nails visual storytelling. You see boiling water hit a frozen coffee puck—and boom—it instantly becomes a...
Showcasing best-sellers ad with text mockups
Branch Basics nails it with this ad. No fancy lifestyle shots. No overcomplicated text. Just their top products, clearly labeled,...
Public sign and private sign
Two signs, one message–but one is way more memorable. The first city sign politely bans fireworks. The second one, a...
Vibe Marketing an ad with ChatGPT
This remake of Ernest Shackleton’s “Men Wanted” ad shows how quickly AI can turn a concept into a fully formed...
"College Is Broken" Palantir Ad
Palantir’s ad headline hits like a sledgehammer: “College is broken.” In six words, it taps straight into frustration felt by...
Cool Anduril autonomous warplane hiring ad
Anduril Industries dropped a gem of a hiring ad: “Built for superheroes in combat. Built by dads in Ohio.” It’s...
What could this possibly be?
You don’t have to know what’s inside this massive green-wrapped mystery delivery to stop scrolling. You just have to know...
Crappy drawing grabs attention on a truck
This truck from Two Men and a Truck nails something most companies miss: personality. The hand-drawn logo looks like a...
Ayman Al-AbdullahThe High Cost of Overpaying vs. the Power of Fair Pay
This graphic nails a simple but painful truth: pay execs too much, and your business bleeds. Get it right, and...