Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
200 calories in different foods visual data
Each dish pictured here is 200 calories….but look at the volume difference of the left column vs right column! I...
Take small steps
This image is a cool demonstration why it’s better to take smaller steps. Instead of “I want to make $1,000,000...
Support your favorite business for free
I thought this image was awesome because it teaches you something really cool in one Instagram square…and makes it look...
Bruce Lee Workout
I like how this image starts with a picture of Bruce Lee, and the corresponding workouts he does. It gives...
AI Tools Listicle Chart
I like this list for it’s format. It has the 6 best tools from each type of category. With the...
Copywriting is the marketing that feeds your core business
Copywriting is a skill that can be applied to any product or service.
ChatGPT Cheat Sheet One-Pager
What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great...
Sphere of Influence
The "Sphere of Influence" is the cloud of exposure you get from posting on multiple platforms: → People directly subscribed....
Meaning of life according to a bunch of different philosophers
This is a fun diagram showing the meaning of life for different theories and philosophies. A perfect combo of images...
Take notes when you read
This cool graphic shows that if you take notes you can really retain the wisdom of books you read. I...
Pricing the process, not the output
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like...
Survive a Dog Attack Guide
I enjoy seeing lots of information in a small area, and this “surviving a dog attack” guide fits the bill....
Neville MedhoraFunny neck pain image
While this is meant to be a funny image, people can totally relate to this! On one hand you wonder...
Memo on writing from David Ogilvy
If David Ogilvy was around for Twitter, this would be his banger Tweet thread!
Awesome stuffed pasta guide
I love images that teach me something in one glance. I finally understood some of the differences in pasta I’d...
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...
How many ancestors does it take to make YOU?
This is a fun little exercise that shows how many unique experiences alllllll combined and dovetailed into creating you.
Lex Fridman on perspective
I like this sentiment from Lex Fridman. If you dig deep enough you’ll figure out a way to either love...
Periods when to make money chart
The overall point of this chart is to show that booms & busts happen with regular frequency, and that it’s...
Phil Knight’s 1980 Manifesto for Nike.
In 1980 Phil Knight (the founder of Nike) wrote out these rules…or guidelines….or motivations…or “manifesto” on how to operate the...
Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands!...
Show your work, not your tools
This cool graphic by @OzolinsJanis is a great reminder during released of big tools like ChatGPT to focus on what...
How much you learn from different methods
This cool illustration shows how much you learn from theory, from practice, and from mistakes.
Keep an avocado from turning brown
This combination of images and callout text taught me something I never knew: Several ways to keep an avocado nice...