The WARNING Lens
Image Description The image features a bold, attention-grabbing headline: "Are The Foods You Are Eating Today STARVING YOUR BRAIN?" It...
The Problem-Solver Lens
Image Description The image features a bold headline that asks, "Do You Make These Mistakes in English?" It's designed to...
The Objection-Buster Lens
Image Description The image showcases a classic advertisement headline: "How to Grow Thousands of Flowers Without Dirtying Your Hands." It...
The Contrarian Lens
Image Description The image presents an example of using the "Contrarian Lens" in copywriting, featuring a bold headline that challenges...
The "DIY" Lens
Image Description The image features the title "The DIY Lens" with instructions on using a product to teach rather than...
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use. Image Description A comprehensive list of 25 different copywriting...
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs. They dilute your conversions. Once a reader clicks one link, they’re unlikely...
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format. One trick we have people do inside our forum...
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions. Why it’s bad: They turn the reader off immediately. They make the...
Make actionable steps in "How To" content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take. Why it’s bad:...
Make more "personal" posts about a topic
New writers shouldn't try to copy content from major blogs. It usually ends up being shallow and not very useful....
Avoid confusing "buzzwords" in your copy
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the...
Don't add too many CTA's
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action...
Sugarman Trigger #24
Image Description The image shows a stick figure with a cheerful expression standing on the edge of a cliff, overlooking...
Sugarman Trigger #23
Image Description The image features a simple, cartoon-style illustration with a smiling face looking at an envelope surrounded by red...
Sugarman Trigger #22
Image Description The image features a stick figure pointing to a chalkboard that states, "66 People joined the Kopywriting Kourse...
Sugarman Trigger #21
Image Description A playful illustration shows two stick figures connected by a teal-colored handbag. One figure appears to be handing...
Sugarman Trigger #20
Image Description The image features two stick figures making eye contact, illustrating the concept of "Human Relationships." Their heads are...
Sugarman Trigger #19
Image Description A comparison of two product layouts: one cluttered with various buttons and text boxes, and the other simple,...
Sugarman Trigger #18
Image Description A stick figure cartoon character holds a glowing briefcase, illustrating the concept of exclusivity, rarity, or uniqueness. The...