Not everything is a priority
This graphic nails one of the biggest marketing (and life) lessons: focus beats frenzy. You can do a thousand things,...
Words to use instead of "very"
This quick chart shows how one word swap can make your writing 10x stronger. Instead of saying “very noisy,” say...
The Learning Pit
You know that moment when you’re learning something new and feel like your brain has turned to mush? That’s the...
Make ads like Ogilvy - Cheat Sheet
David Ogilvy didn’t just make ads—he made blueprints for persuasion. His famous layout formula was based on how people naturally...
Writing feature & benefits formula
Ever struggled to turn product features into something customers actually care about? This 3-step formula nails it. It’s simple, fast,...
13-step Twitter growth playbook
Alex Lieberman's tweet is short, clean, and magnetic. He celebrates a win, then instantly turns it into value: a 13-step...
How to write a sponsorship letter / cold email framework
Most sponsorship emails fail because they're too long and focused on “me, me, me.” This infographic breaks down a simple,...
Anatomy of a Email Newsletter
Most email newsletters fail because they try to do too much. HubSpot’s simple “Anatomy of an Email Newsletter” layout shows...
How to read more
"Mental Contrasting" goal setting method
Ever set a goal, get hyped, then totally forget about it? This framework fixes that. It’s called WOOP — short...
CopyWork on some classic ads
This handwritten recreation of Gary Halbert’s famous Coat of Arms letter is a masterclass in learning persuasion through practice. The...
How long it takes to forget chart
Most people forget 80% of what they learn within a few days. That’s not a guess—this chart, called the Ebbinghaus...
The Comparison Lens
The Crazy Story Lens
The Personalized Lens
The Helpful Lens
The No Blame Lens
The Durability Lens
The No-Brainer Lens
The Sniper Lens
The Case Study Lens
The Missing Ingredient Lens
The Prevention Lens
