The Analogy Lens
The Risk-Free Lens
The One-Up Lens
The Exotic Lens
The X-Factor Lens
The Value-First Lens
The Discovery Lens
The Lightbulb Lens
The Long-Term Lens
The Easy-Peasy Lens
The WARNING Lens
The Problem-Solver Lens
The Objection-Buster Lens
The Contrarian Lens
The "DIY" Lens
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.
"What would ___ do?"
How would someone you admire or someone respected in your field of work handle a problem, or think about a...
"What is my $1,000/hour skill?"
Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...
"How can I 10X this?"
Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name...
Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...
Simple
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.