Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
The X-Factor Lens
The Lightbulb Lens
The WARNING Lens
The Objection-Buster Lens
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.
"How can I 10X this?"
Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...
Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman.
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
How can I solve this hilariously?
Sometimes having a little fun with the solution can be a good way forward.
The Value-First Lens
The Long-Term Lens
The Contrarian Lens
"What would ___ do?"
How would someone you admire or someone respected in your field of work handle a problem, or think about a...
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...
Personality Defense Quote
Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.
The Discovery Lens
The Easy-Peasy Lens
The Problem-Solver Lens
The "DIY" Lens
"What is my $1,000/hour skill?"
Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name...
Simple
Circle of Influence Concept
The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....
Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...