The One-Up Lens
Image Description The image features a bold, eye-catching headline in a vintage advertisement style. It reads: "At last! Doctor reveals...
The Exotic Lens
Image Description The image features bold, attention-grabbing headlines emphasizing exotic claims about health and beauty products. One states, "At last!...
The X-Factor Lens
Image Description The image features a vintage-style advertisement with bold text that reads, "Why Models Stay Young Till Sixty!" It...
The Value-First Lens
The Discovery Lens
The Lightbulb Lens
Image Description The image features an old-fashioned advertisement asking, "Why Haven't TV Owners Been Told These Facts?" It teases insider...
The Long-Term Lens
Image Description The image features a vintage advertisement with bold text stating, "HOW TO LIVE TO BE A HUNDRED!" It’s...
The Easy-Peasy Lens
Image Description The image features a black and white illustration of a woman lying down in a relaxed pose, promoting...
The WARNING Lens
Image Description The image features a bold, attention-grabbing headline: "Are The Foods You Are Eating Today STARVING YOUR BRAIN?" It...
The Problem-Solver Lens
Image Description The image features a bold headline that asks, "Do You Make These Mistakes in English?" It's designed to...
The Objection-Buster Lens
Image Description The image showcases a classic advertisement headline: "How to Grow Thousands of Flowers Without Dirtying Your Hands." It...
The Contrarian Lens
Image Description The image presents an example of using the "Contrarian Lens" in copywriting, featuring a bold headline that challenges...
The "DIY" Lens
Image Description The image features the title "The DIY Lens" with instructions on using a product to teach rather than...
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use. Image Description A comprehensive list of 25 different copywriting...
"What would ___ do?"
How would someone you admire or someone respected in your field of work handle a problem, or think about a...
"What is my $1,000/hour skill?"
Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...
"How can I 10X this?"
Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name...
Joe Sugarman Psychological Triggers Video
This is a video going through the 24 different psychological triggers invented by Joseph Sugarman. Positive Aspects The title is...
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...