"Units of Luck"
Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words:...
4 main ways to scale
If you want to build something big (or run a small company with large outputs), you need to some form...
Consulting on a platform
One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...
To me, this is what ideal male body looks like:
• Muscles look big (but not too big) • Maintainable body fat • Can still be limber Judging by the...
Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands!...
Copywriting is not just for professional copywriters.
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not...
Automated bidet controls
Once you go this route, it’s hard to go back 😏 A couple years back me and my brother went...
AIDA Formula
One of my favorite formulas for writing ANYTHING is the AIDA Formula. Have you ever used it?? I have a...
his was the equivalent of 18th century Google Chrome Tabs 😂
This was a cool device that allowed researchers to read up to 8 books at a time (high tech stuff...
ChatGPT Cheat Sheet One-Pager
What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great...
Cool graphic showing “Cheaper is not better”
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost...
Straightforward headlines are best when advertising
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you...
9 more months to complete your goals
❌ Q1: January, February, March ✅ Q2: April, May, June ✅ Q3: July, August, September ✅ Q4: October, November, December...
Before and After Transformation Photos
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
A fun & cheap joy in life is getting a carwash!
Here's me enjoying my $7 thrill 😂 It's like you go into a different world for a few minutes. Pro-Tip:...
Daily to-do list
Speaking of hand writing....I currently hand write my daily to-do list, but it lacks one major component: It's not digital...
“Handwritten” estimate flyer grabs attention
Because it’s “handwritten” you think someone left this at your door…and it definitely got my attention enough to read through...
Sender reputation's value
So many people obsess about the "Subject Line" of their email, but this is short term thinking. Your sender reputation...
“I haven’t been broke since I was 17, and have always had several years of savings ready!!”
Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella...
The Male Mid-Life Crisis by Nancy Mayer:
My friend just posted a book I recommended The Male Mid-Life Crisis by Nancy Mayer: I first read this when...
Remember that people pay money for things that:
• Saves them time. • Supports a cause. • Saves them money. • Improves their status. • Teaches them new...
The 76° Apple Store Screen Tilt
In Apple Stores all screens are tilted at exactly 76° degrees. This is so you move the screen with your...
Super generalized business card
Some people specialize, some people generalize. This guy (who is an electrician) decided to list evvvveerrryything he can do plus...
Have you ever wondered how I blast out 50,000+ emails a week to this newsletter?
I use a service called ConvertKit. It's my top pick for sending out an email newsletter because: Most email senders...