Choose a problem, not a product.

“Choose a problem, not a product.”
This is a great way to think about finding ideas that can sell. Instead of searching for a “product to build” first look for a problem that someone is having.
This is a great email describing what’s inside a personal finance course. Copy: Hi Jason, Today, we’re announcing a brand new course: How to...
Learning can take many forms, and some are better than others: • Lecture: 5% (Average Retention Rate) • Reading: 10% • Audio/Visual: 20% •...
This magazine ad for a Whopper is nothing really special, but it's main genius is saying "ACTUAL SIZE" under the picture of the burger....
The catchy headline is surrounded by illustrated examples to support its claim. Front and center is a large image of the car and price....