Choose a problem, not a product.
“Choose a problem, not a product.”
This is a great way to think about finding ideas that can sell. Instead of searching for a “product to build” first look for a problem that someone is having.
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Email promo for Advanced Personal Finance
This is a great email describing what’s inside a personal finance course. Copy: Hi Jason, Today, we’re announcing a brand new course: How to...
Jul 23, 2018
Emails
The Learning Pyramid
Learning can take many forms, and some are better than others: • Lecture: 5% (Average Retention Rate) • Reading: 10% • Audio/Visual: 20% •...
Jul 24, 2024
Motivation
Data
Images
Burger King "Actual Size" Print Ad
This magazine ad for a Whopper is nothing really special, but it's main genius is saying "ACTUAL SIZE" under the picture of the burger....
Aug 17, 2021
Ads
Print Ads
Vintage car ad highlights all of the features and benefits of owning a Citroen
The catchy headline is surrounded by illustrated examples to support its claim. Front and center is a large image of the car and price....
Mar 20, 2022
Ads
Print Ads