Copywriting Formulas

1. Hook With Asterisk: Celebrity Tease That Sells

This poster is a masterclass in legal-clickbait copy. Big, bold: “MICHAEL JORDAN LOVES OUR CEREAL*”. Your brain instantly thinks of...

2. Confess the Swap: Turn Skepticism Into Sales

Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...

3. "Crappy Ad" with drawing

Most marketers obsess over flavor: the logo, the tagline, the pretty bottle. The image above does the opposite. It openly...

4. Use Apple’s 'Crazy Ones' Copy Formula

Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....

5. Turn Claude Into Your Strategist With 8 Frameworks

If you talk to Claude like a search bar, you’ll get search‑bar answers. Talk to it like a strategist with...

6. Ryan Serhant: 3-Second Hook Formula That Stops The Scroll

Your content isn’t losing because it’s bad… it’s losing because it’s invisible in those first 3 seconds. That Instagram reel...

7. Write 100 Posts to Find 10 Winners

Most people want viral results from half-hearted effort. They publish a handful of posts, refresh analytics, then declare, “Content doesn’t...

8. One-Line Ads That Trigger Instant Action

One-line ads are tiny billboards that punch way above their weight. This NYC taxi ad is a masterclass in how...

9. 3-Step Naming Formula Behind BlackBerry, Febreze, Swiffer

Most product names are boring because they’re tossed together at the last minute. The BlackBerry / Febreze / Swiffer guy...

10. Shoot 3 Takes, AI Generates the Rest

Two people sit on a quiet stage in orange armchairs, but the caption does the shouting: "They used to shoot...

11. Win Your Launch Six Months Early

This image calls out is launching too late. The bold blue graphic screams the actual secret: your launch is won...

12. Founder Growth Levels

Ayman Al-Abdullah nailed it: growing a business happens in levels. You don’t get to skip ahead. Each level demands new...

13. The Difference Between a Strategy and a Plan

That slick chart nails a mistake almost every marketer makes: confusing plans with strategy. Strategy is how you win long-term,...

14. To Rules of Marketing

This chart by Tom Pestridge nails what most marketers forget: marketing isn’t about clever tactics, it’s about human behavior. Each...

15. What NOT to say in Marketing

Ever stare at your copy and think, “It sounds… fine”? That’s the problem. Fine doesn’t convert. This chart from Tom...

16. AIDA Formula Email Template

This image is a working outline for the timeless AIDA formula: Attention, Interest, Desire, Action. It’s the easiest way to...

17. The Value Staircase Strategy

Ever try to sell a $2,000 product to someone who just met you? Tough. The Value Staircase shows you how...

18. LinkedIn Attention Funnel

Most LinkedIn posts flop because they start with “Happy Monday!” instead of grabbing attention fast. This simple visual nails a...

19. Slide them down the “Slippery Slope”

This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line...

20. Use the A.I.D.A. Formula for selling

Ever wonder why some sales pages feel like a smooth slide that lands you right on the “Buy Now” button?...

21. 70% Content and 30% Sales

That colorful little chart says it all: 70% content, 30% sales. It’s the email marketing sweet spot. Enough value to...

22. The Website Complexity Trap

Namya from Supafast nails a core truth: most founders are overbuilding their websites. They think more pages look more “pro.”...

23. How Discipline Really Works

Most marketers wait for motivation to strike. But the pros? They rely on discipline—a system of tiny daily habits that...

24. How to Build Build BulletProof Self-Confidence

Sometimes the best marketing isn’t polished — it’s sketched on a napkin. Matt Gray’s hand-drawn guide to “Building Bulletproof Self-Confidence”...

25. How to be unhappy (inverted for happiness).

Sometimes the easiest way to find what works is to first look at what doesn't. This image nails it: how...

26. Branding vs Marketing

This visual nails the difference between marketing and branding using one clever analogy. Marketing gets attention. Branding earns trust. Together,...

27. The Strategy Pyramid

This visual nails how to turn a fuzzy idea into a real strategy. It shows how to start with Purpose,...

28. How to Get Rich by Naval Ravikant

Naval Ravikant’s “How to Get Rich” poster is a masterclass in thinking like a modern creator. Every lesson boils down...

29. How Starbucks uses Psychological Triggers

Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

30. 2,2,2 Rule for Happy Marriages

This marriage tip graphic nails a key marketing principle: consistency creates connection. The “2,2,2 Rule” is basically relationship maintenance on...

31. How to find your Ideal Client Persona

Ever worked with a client who drains your energy (and joy)? Ayman Al Abdul’s simple checklist makes sure that never...

32. AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird

AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...

33. The Everest Goal Setting Framework Pyramid

That pyramid image nails it. Big goals look huge and scary until you slice them into smaller, chewable chunks. The...

34. 6 Question's to ask when creating an SOP

Making an SOP shouldn’t feel like writing a novel. This 6-step list from Ayman Al Abdul nails it. It’s short,...

35. Small, Medium and Large Pricing Psychology

Ever noticed how you end up buying the large coffee because it’s “only” 50 cents more than the medium? That’s...

36. Matt Gray’s social media posting schedule

Matt Gray’s team nailed one of the biggest marketing challenges: staying consistent across platforms. This Miro board isn't just a...

37. The Venn Diagram of Success

This Venn diagram nails what most people forget about success: it’s not one magic skill, it’s the overlap. Talent alone...

38. How to solve any problem with first principles

Ever get stuck on a marketing problem that feels impossible? This flowchart nails how to think like a first-principles problem...

39. Swiss Cheese Aviation Accident Framework

Ever seen the Swiss Cheese Model from aviation safety? It’s a perfect metaphor for marketing fails. Each “slice” is a...

40. Government Master Plan

Ever heard a complex idea turned simple with a visual? David Friedberg’s “Three Legs on a Stool” analogy nails it....

41. Noah Kagan's “LOT” Framework for Making Money

42. 8 qualities of a great swipe

A great swipe isn’t just something that looks good—it’s something that makes you stop, learn, and act. The image above...

43. 6 Copywriting Formulas

This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...

44. The Anatomy of Great Newsletter Design

If your newsletter looks messy, readers bounce. This visual from EmailLabs shows a clean blueprint every marketer should steal: headline,...

45. Anatomy of a Successful Print Campaign

This visual breakdown nails what makes a print ad succeed: clarity, focus, and a strong call to action. It’s not...

46. Anatomy of an AI SaaS Landing page

This landing page teardown maps every move that took a SaaS company from “okay” to “wow” — a 179% conversion...

47. SpaceX algorithm to making less mistakes

This SpaceX sign is gold. Elon Musk’s five steps aren’t just for rockets—they’re killer for fixing your marketing process too....

48. Landing Page Formulas

Ever get stuck staring at a blank landing page? This visual breaks down every piece into plug-and-play formulas. Each section...

49. Anatomy of a hero section

The first few seconds on your site decide if visitors stay or bounce. That’s why your hero section needs to...

50. Product Market Fit Framework Exercise

Ever wonder why some startups explode while others fizzle? This chart from Fletch breaks down eight different founder journeys to...

51. The 8+8+8 Rule

Most of us treat time like an endless open tab. The 8+8+8 Rule slaps a budget on it. It divides...

52. Job interview cheat sheet

This job interview cheat sheet is a masterclass in clarity. It takes something intimidating—interviews—and breaks it into bite-sized boxes that...

53. Sam Altman’s (OpenAI + YCombinator) Life Advice

Sam Altman’s life advice reads like a startup manual for humans. Every bullet could double as a business principle. The...

54. Time Management Tips List

This list of 15 time management tips is gold. Each one’s short, punchy, and funny enough to keep you entertained...

55. Best hack for scheduling friend hangouts:

56. 6 Landing page copywriting tips

Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from...

57. The blueprint to creating a profitable SaaS business

This handwritten blueprint nails how to build a lean, profitable SaaS business — no VC funding, no fluff, just smart...

58. AIDA Formula low effort -> high impact

Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...

59. The AIDA Slippery Slope

Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...

60. "The Slippery Slope" and "The AIDA Formula"

Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

61. King of the Hill Visual Style Guide:

Ever notice how King of the Hill doesn’t feel like a cartoon? It feels like you’re eavesdropping on real people...

62. Who is your target audience?

Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...

63. Hidden Rules Among Classes

Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...

64. List of psychological triggers that make people buy

Joe Sugarman nailed what makes people buy. He listed 24 “psychological triggers” that explain why a product suddenly becomes irresistible....

65. AIDA is still the best

This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but...

66. Twitter Posting Cheat Sheet

If you ever sit staring at Twitter thinking “what do I post?”, this cheat sheet by @nevmed is your new...

67. The Circle Of Influence

This simple diagram nails a truth most marketers forget: worry about what you can control first. The “Circle of Influence”...

68. Feature, Benefit, Experience.

Ever get stuck describing your product in a way that actually sells? This 3-step framework makes it stupid simple: Feature...

69. Emails and weekly newsletters

Email marketing looks old-school, but it’s still the heavyweight champ of online communication. The image above breaks down exactly why:...

70. U.S. Department of Education Crowd-source Idea

Imagine if the U.S. Department of Education treated lesson plans like viral content challenges. The idea: crowdsource short, punchy one-minute...

71. ATIDFA Copywriting Formula

Oliver Kenyon just dropped a fresh twist on the classic AIDA formula called ATIDFA: Attention, Transformation, Interest, Desire, FAQ, Action....

72. 7-Steps of a Compelling Story

Every brand (and person) needs a story. But too many skip straight to the “success” part and forget the messy...

73. Avoid “Toxic Positivity” Do & Don’t Chart

This simple Instagram graphic nails emotional intelligence in marketing. It shows how tiny wording choices flip a message from dismissive...

74. Pet to Human Years Calculator

That old “dog years” formula is wrong—and this chart proves it. Instead of just saying “multiply by seven,” it breaks...

75. Age Appropriate Chores List

This “Age-Appropriate Chores” chart is secretly a masterclass in marketing. It takes one universal job—teaching kids responsibility—and breaks it into...

76. Physical writing proofreading markup symbols

Before Grammarly, editors had their own visual language for fixing text—proofreading marks. Each curl, caret, and circle told writers exactly...

77. They don't want software, they want to accomplish a goal

Aaron Orendorff nails it with this tweet. The truth: people don’t want your product. They want what your product helps...

78. Good friends bring up hard conversations

Ever give someone feedback and immediately regret it? That weird face in the image perfectly sums it up — the...

79. Comfort Zone Circles

This simple chart nails personal and professional growth: your Comfort Zone, Fear Zone, Learning Zone, and Growth Zone. It’s not...

80. H.A.L.T. Acronym

Ever start doom‑scrolling and make a bad marketing call just because you were tired or hangry? The H.A.L.T. method (Hungry,...