Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS: Problem, Agitate, Solution #3.) PASCA: Problem Agitate Solution Call to Action #4.) 4 Ps: Promise, Picture, Proof, Push #5.) FAB: Features, Advantages, Benefits #6.) The Before-After-Bridge #7.) 5W’s and H: Who, What, Where, When, Why, How #8.) Tell A Story #9.) PAPA: Problem, Agitation, Provide, Action #10.) The 7 Steps #11.) 4U’s: Urgent, Unique, Ultra-specific, Useful #12.) APP Formula: Agree, Promise, Preview #13.) FOMO: Fear of Missing Out #14.) PSR: Problem, Solution, Result #15.) 4 Ps of Persuasion #16.) STAR: Situation, Task, Action, Result #17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response #18.) FAPE: Feature, Advantage, Proof, Evidence The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either A.I.D.A. or P.A.S. • AIDA: Attention, Interest, Desire, Action • PAS: Problem, Agitate, Solution Do you use any formulas like this? Reply to this email and let me know. I personally use AIDA almost every single day.

Positive Aspects

The blog post effectively compiles a comprehensive list of tried-and-true copywriting formulas, offering readers a handy resource for crafting compelling copy. It highlights the simplicity and ubiquity of formulas like AIDA and PAS, making it relatable and easy for both novice and seasoned copywriters to understand. By acknowledging the slight variations of these core formulas, the post demystifies the process, encouraging experimentation and adaptation.

Key Takeaways

AIDA and PAS Are Core: Most copywriting formulas are variations of the AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution) structures, which are foundational in effective copywriting.
Diverse Options: There are multiple formulas available, such as the 4 Ps, FAB, and FOMO, each catering to different marketing needs and scenarios.
Adaptability: Copywriting formulas can be adjusted and combined to suit specific communication goals, giving writers flexibility in their approach.
Engagement Opportunity: The post invites readers to share their own experiences with these formulas, fostering community engagement and idea exchange.
Practical Application: The blog underscores the practicality of these formulas in everyday copywriting tasks, emphasizing their relevance and utility.

Additional Insights

Copywriting formulas are like recipes—they provide structure but allow for creativity and personal flair. Just as a chef might tweak a recipe to suit their taste, writers can adapt these formulas to fit their voice and audience. It's like having a trusty toolkit; whether you're crafting a persuasive email, a landing page, or a social media post, these formulas streamline the writing process and boost effectiveness. And remember, even the best chefs sometimes use a pinch of humor—so don't hesitate to sprinkle some personality into your copy!

Copywriting Formulas

Positive Aspects

Key Takeaways

Additional Insights

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