Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call to Action
#4.) 4 Ps: Promise, Picture, Proof, Push
#5.) FAB: Features, Advantages, Benefits
#6.) The Before-After-Bridge
#7.) 5W’s and H: Who, What, Where, When, Why, How
#8.) Tell A Story
#9.) PAPA: Problem, Agitation, Provide, Action
#10.) The 7 Steps
#11.) 4U’s: Urgent, Unique, Ultra-specific, Useful
#12.) APP Formula: Agree, Promise, Preview
#13.) FOMO: Fear of Missing Out
#14.) PSR: Problem, Solution, Result
#15.) 4 Ps of Persuasion
#16.) STAR: Situation, Task, Action, Result
#17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response
#18.) FAPE: Feature, Advantage, Proof, Evidence
The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either A.I.D.A. or P.A.S.
• AIDA: Attention, Interest, Desire, Action
• PAS: Problem, Agitate, Solution
Do you use any formulas like this? Reply to this email and let me know. I personally use AIDA almost every single day.
