Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these:
#1.) AIDA: Attention, Interest, Desire, Action
#2.) PAS: Problem, Agitate, Solution
#3.) PASCA: Problem Agitate Solution Call to Action
#4.) 4 Ps: Promise, Picture, Proof, Push
#5.) FAB: Features, Advantages, Benefits
#6.) The Before-After-Bridge
#7.) 5W’s and H: Who, What, Where, When, Why, How
#8.) Tell A Story
#9.) PAPA: Problem, Agitation, Provide, Action
#10.) The 7 Steps
#11.) 4U’s: Urgent, Unique, Ultra-specific, Useful
#12.) APP Formula: Agree, Promise, Preview
#13.) FOMO: Fear of Missing Out
#14.) PSR: Problem, Solution, Result
#15.) 4 Ps of Persuasion
#16.) STAR: Situation, Task, Action, Result
#17.) PASTOR: Pain, Agitate, Solution, Testimonial, Offer, Response
#18.) FAPE: Feature, Advantage, Proof, Evidence
The funny thing is after writing examples for each of these copywriting formulas, it seemed like almost every formulas was just a slight variation of either A.I.D.A. or P.A.S.
• AIDA: Attention, Interest, Desire, Action
• PAS: Problem, Agitate, Solution
Do you use any formulas like this?
Image Description
A cartoon illustration of the AIDA formula, featuring a confused stick figure looking at a block labeled "AIDA" with arrows pointing to four boxes labeled: Attention, Interest, Desire, and Action.
Positive Aspects
The image is simple and straightforward, perfectly encapsulating the AIDA formula. It visually breaks down each component, making it easy for readers to grasp the concept quickly. The cartoonish style adds a touch of humor, making the topic feel less intimidating and more approachable.
Key Takeaways
- Copywriting Formulas: A variety of formulas can guide your writing, including AIDA, PAS, and more.
- Frequent Overlaps: Many formulas are variations of the AIDA or PAS models, demonstrating their foundational nature in copywriting.
- Versatility: These formulas can be applied to various writing tasks, from marketing to storytelling.
Additional Insights
It’s interesting how foundational AIDA and PAS are. They’re like the bread and butter of copywriting—always reliable and adaptable. Imagine them as the Swiss Army knives of the writing world; no matter the situation, they’ve got you covered. Next time you’re stuck, try mixing and matching different elements from these formulas to see what creative solutions you can craft!
