Crazy Egg explainer video

Airbnb’s explainer video nails what most startups miss: clarity and emotion packed into 90 seconds. It doesn’t just “tell you what we do,” it shows you a story that makes sense right away.

Why It Works

• Starts with a relatable problem you instantly care about
• Uses simple visuals to make complex ideas stick
• Tells a story instead of listing product features
• Ends with clear payoff: the “aha” moment

Real-World Hits

• Dropbox grew signups 10% with a simple hand-drawn explainer
• Dollar Shave Club’s quirky video hit 25M+ views
• Slack’s early explainer turned boring B2B messaging into a movement

Explainer videos that work don’t just explain — they convince.