Cricketeer suit ad showing flexibility

This Cricketeer ad couldn’t be more clear or more bizarre. A man literally folded in half sells a “flexible” suit. It grabs attention instantly and makes the message unforgettable.

Marketing analysis

The ad pairs an extreme, funny image with a single strong benefit: flexibility. It uses shock and humor to make fabric technology memorable—way better than a boring close-up of polyester weave.

Why it works

• Visual exaggeration makes the benefit obvious.
• Humor boosts recall and shareability.
• The headline and image perfectly align.
• It creates curiosity (you can’t not look at it).

Examples

• Dollar Shave Club’s launch video: humor plus product benefit = viral.
• Old Spice “The Man Your Man Could Smell Like”: unexpected creativity with a clear message.
• Poo~Pourri’s ads: absurdity wrapped around clarity of benefit.