Express Black Friday Homepage

Oct 12, 2020

Holiday Promos

People have a lot to keep track of on Black Friday. Do them a favor and keep your offer super simple, like Express did in this campaign.

Social Proof Headline: "America's Largest Selling Ale"

This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: "American's Largest Selling Ale"

Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR problems and what YOU...

This 1995 print ad disguised as an article was created by Gary Halbert for training tapes.

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett