Features VS Benefits

This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
This is an awesome email from Copywriting Course for a promotion. What's cool about this is the image-based theme throughout...
This was a funny ad, and a play on words for split testing with control ads...I probably wouldn't have otherwise...
This is an eye-catching ad for 7-Up, trying to get people to use 7-Up for their highball drinks.The copy reads:Nothing's...
Great cover for the book "Sponsor Magnet" by Justin More. The image of a magnet clearly illustrates what you will...
This is an image from France (translated to English) from the French Transportation Authority that would make it a crime...
This shows the different major AI companies in 2025 worth a billion or more with the fewest employees.