Category: Formulas
For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.…
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name (if true) like this:
[Your Product]
+
Used by, Mentioned …
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you …
Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
WhatsApp Design Principles
A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.
…
“Give Me One Evening and I’ll Give You a Push-Button Memory”
What a FANTASTIC line! Here’s what makes it kick-ass:
- It implies an immediate benefit: A better memory.
- It’s very specific on what you get: A “push-button” memory.
- It shows the
Testimonial Script
Hey there! We’re trying to see what you thought of _____________ you bought.
We’d completely love it if you responded to these few questions:
1.) What is your name?
2.) …
Apple’s Rules for Success for employees
This is Apple’s “Rules For Success” they used to have on the back of all employee badges.
Some good rules for life!
Apple’s Rules of Success:
- Let go of