Category: Formulas
For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.…
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name (if true) like this:
[Your Product]
+
Used by, Mentioned …
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.…
Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you …