Three Pronged Pricing
Three pronged pricing is how you can offer a super low price so you don’t scare people away, but also offer a really high price to make sure you keep …
Category: Formulas
For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
7 Deadly Fascinations Bullet Point Formula
- Lust (get what you desire / be what they desire)
- Slothfulness (this will help you be lazy / do less work)
- Envy (rise about your particular Joneses)
- Pride (be amazing)
BGNGo Bullets Formula For Lists
- Best
- Good
- Necessary
- Good, with Outcome
Use this formula to bookend your bullet list with the two most compelling bullets.…
Sonia Simone’s 5 Pieces Every Great Marketing Story Needs Formula
1. You need a hero
2. You need a goal
3. You need conflict
4. You need a mentor
5. You need a moral
Stories are fundamental to how we …
The AFOREST Landing page or Blog Post Copywriting Forumla
Alliteration
Facts
Opinions
Repetition
Examples
Statistics
Threes (Repeat something three times to make it memorable.)
You can pull things out of AFOREST. Post …
The 12-Step Formula for Sales Letters
1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity…
The How-To Email Subject Line Formula
{Attention-grabber}: how to {avoid or get attention-grabbing thing}
How {world-class example or average joe} {does amazing thing}
How to {do amazing thing}
How to {do amazing thing} without {unpleasant thing}…
Make Your First $ Headline Copy
Make Your First {$} in Just {Time}
List-your-services marketplace example:
Make your first $100 in just 24 hours
Real estate flipping example:
What if you could make your first million …
Get Rid Of The Problem Headline Formula
Get Rid of {Problem} Once and For All
Accounting software example:
Get rid of your accountant’s fees once and for all
Personal coaching example:
Get rid of that nagging voice …
Are You Still Wasting Money On… Headline Formula
Are You Still Wasting Money on ______________ (Without Anything to Show for It?)
Free shipping app example:
Are you still wasting money on shipping charges (without anything to show for …
They All Did Unpleasant Things…Headline Formula
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}!
Selling stationery example:
“They all looked at each other when I said I’d host …
Star Story Solution Copywriting Formula For Lead Generation
Introduce the star of the story
Tell the star’s story
Present the solution that helped the star achieve big things
This character-focused formula is most applicable to lead generation pages. …
The We Promise You This: Headline Formula
We Promise You This: {Highly Desirable Result} Or {Consequence}
Gym membership example:
We promise you this: lose 30 pounds or we’ll pay for a month at a different gym
Literary …
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}.
Accounting software example:
The only accounting software that doesn’t come loaded with a hundred pointless features.
Accounting software example:
The only …
The TEASE Testimonial Formula
Tactful – Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like to show it to others.
Emphasize – Highlight …
5 Drip Email Templates Formula
Email 1: A Warm Hello
Email 2: Transparency “We’ve done this great thing and we want to share what we’ve learned”
Email 3: Send them a personal article that shows …
Brian McLeod’s HELLYEAH Copywriting Formula
Holler at ‘em – Gain their attention
Empathize with ‘em – give them some back story
Lambast the *******s that created the problem they’re having
Legwork…
The AICPBSAWN Copywriting Formula
Attention – Biggest benefit, biggest problem you can solve, USP
Interest – Reason why they should be interested in what you have to say
Credibility – Reason …
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
People can …
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
1. What I’ve got for you?
2. What it’s going to do for you?
3. Who am I?
4. What you need to do next?
Whether you want to get …