Are You Still Wasting Money On… Headline Formula
Are You Still Wasting Money on ______________ (Without Anything to Show for It?)
Free shipping app example:
Are you still wasting money on shipping charges (without anything to show for …
Category: Formulas
For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
They All Did Unpleasant Things…Headline Formula
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}!
Selling stationery example:
“They all looked at each other when I said I’d host …
Star Story Solution Copywriting Formula For Lead Generation
Introduce the star of the story
Tell the star’s story
Present the solution that helped the star achieve big things
This character-focused formula is most applicable to lead generation pages. …
The We Promise You This: Headline Formula
We Promise You This: {Highly Desirable Result} Or {Consequence}
Gym membership example:
We promise you this: lose 30 pounds or we’ll pay for a month at a different gym
Literary …
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}.
Accounting software example:
The only accounting software that doesn’t come loaded with a hundred pointless features.
Accounting software example:
The only …
The TEASE Testimonial Formula
Tactful – Write a fitting and considerate testimonial. Keep in mind that the person who receives your testimonial would like to show it to others.
Emphasize – Highlight …
5 Drip Email Templates Formula
Email 1: A Warm Hello
Email 2: Transparency “We’ve done this great thing and we want to share what we’ve learned”
Email 3: Send them a personal article that shows …
Brian McLeod’s HELLYEAH Copywriting Formula
Holler at ‘em – Gain their attention
Empathize with ‘em – give them some back story
Lambast the *******s that created the problem they’re having
Legwork…
The AICPBSAWN Copywriting Formula
Attention – Biggest benefit, biggest problem you can solve, USP
Interest – Reason why they should be interested in what you have to say
Credibility – Reason …
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
People can …
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
1. What I’ve got for you?
2. What it’s going to do for you?
3. Who am I?
4. What you need to do next?
Whether you want to get …
The 5-Point Copywriting Formula For Landing Pages
What will you do for me if I listen to your story?
How are you going to do this?
Who is responsible for the promises you make?
Who have you …
The SLAP Copywriting Formula For Selling Inexpensive Products
Stop the prospect
Make them look
Make them act
Get the purchase
Perfect for inexpensive products (like Groupon) the SLAP formula is used to make consumers …
The PAS Copywriting Formula
Problem
Agitate
Solution
People want to avoid hassles. That is why problems can attract more attention than benefits. This makes the PAS a great formal for copywriters.…
The 3 Reasons Why Copywriting Formula
Why are you the best?
Why should I believe you?
Why should I buy right now?
When you answer these three questions copywriting becomes easy and effective.…