Avoid “Toxic Positivity” Do & Don’t Chart
This very simple graphic from Instagram shows how not to participate in “toxic positivity” by giving you concrete phrases to say (and not say).
In a simple square graphic this …
Category: Formulas
For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.
Pet to Human Years Calculator
Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.”
However the story is a little more complicated than that depending on a dogs weight …
Age Appropriate Chores List
This cool guide of chores shows common chores for different ages of children.…
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.…
They don’t want software, they want to accomplish a goal
Great reminder that people don’t necessarily want the product or software itself, but rather the result it brings.…
Good friends bring up hard conversations
Good friends bring up hard conversations, even if it’s unpleasant.
If you see a bad habit a close friend is doing, it might be worth the difficult conversation to bring …
Comfort Zone Circles
This cool circle chart shows the different areas of your Comfort Zone.…
H.A.L.T. Acronym
I’ve always liked this acronym H.A.L.T. which means….
If you’re not in a good mood, you’re either:
• Hungry
• Angry
• Lonely
• Tired…
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times.
This dog groomer was sick of people snarky remarks like, “WOW it costs less to cut MY hair …
Characteristics of Pseudoscience Chart
This is a great little chart that outlines what might be “pseudoscience” and how to spot it.…
Not everything is a priority
This is a cool graphic showing that you might have a million things on your to-do list, but only a few of those things are very important.…
Words to use instead of “very”
This is a cool list of words to use instead of “very” to spice up your copy.…
The Learning Pit
What learning something often feels like.…
Make ads like Ogilvy – Cheat Sheet
Here is a cheat sheet on how to make your ads in the style of the Ad legend: David Ogilvy.…
Writing feature & benefits formula
Good repeatable formula for an important element of sales copy.…
How to write a sponsorship letter / cold email framework
This infographic shows the basics of what’s needed in a cold email to a potential sponsor for your event, newsletter, youtube channel or podcast.
I would add: Don’t make it …
Anatomy of a Email Newsletter
Great template to follow for a content focused email newsletter. I find it best to follow a tried and true design when starting out. From there tweak it as you …
“Mental Contrasting” goal setting method
An interesting way to approach goal setting.…