Garden Bros Circus Direct Mail (Gives free tickets away)
Direct Mail
Sep 11, 2018
This is an interesting piece of direct that offers FREE TICKETS to businesses so they can give them to their employees.
There's really no other packaging included besides 40+ of these tickets in a big stack.
Some businesses will likely just give these away to employees, and those employees may learn about this circus and take their families. Very effective!
Image Description
The image shows a stack of vibrant, colorful tickets for the Garden Bros Circus, fanned out on a wooden surface. An accompanying envelope features the circus logo and address, with a label offering "FREE TICKETS for your employees!"
Positive Aspects
- Attention-Grabbing Design: The bright red and yellow colors on the tickets are eye-catching, making them hard to ignore.
- Clear Messaging: The tickets prominently display "FREE TICKETS," ensuring the offer is immediately understood.
- Effective Distribution: The simplicity of the package—just tickets and an envelope—makes it easy for businesses to distribute.
Key Takeaways
- Direct mail offering free tickets is a smart way to introduce the circus to new audiences through businesses.
- The strategy relies on word-of-mouth as employees share the experience with family and friends.
- Simplicity in packaging can be highly effective; the focus remains on the offer itself.
Additional Insights
- Psychology of Free: People are naturally drawn to free offers. This strategy taps into that instinct, increasing the likelihood of ticket distribution and usage.
- Building Community: By targeting businesses, the circus fosters a sense of community involvement, encouraging families to attend together.
- ROI Potential: While the tickets are free, the potential for upselling at the event (e.g., concessions, souvenirs) could provide a significant return.
