HeyDay Simple Two-Tier Pricing

Most SaaS pricing pages get messy fast. But Heyday nailed it with just two clear options: a $19/month plan or a $179/year plan that saves 20%. Clean, simple, and designed to nudge buyers toward the annual deal.

Why it works

• Fewer choices mean less decision fatigue.
• The annual plan’s “save 20%” creates a clear anchor point.
• Paying upfront locks in cash flow and customer commitment.
• Color contrast (pink vs purple) subtly draws attention to the annual option.

Real-World Examples

• Spotify Premium: $10.99/month or discounted annual billing.
• Notion: Annual users save 20% upfront.
• Calm app: Pushes lifetime plans at a steep discount.
• Grammarly Premium: 60% of users switch to annual after seeing savings on pricing page.