How raising the price helped us
Updated on
Mike Fieldman was selling air purifiers. Business was fine, but not crazy. Then he did something wild: he raised the prices. Instead of killing sales, it sold out.
The Psychology of Higher Prices
People equate higher prices with higher quality. When Mike increased the price, his product suddenly looked “premium.” The same purifier, but now seen as better and more desirable.
Why It Works
- Price is a signal of quality
- Premium pricing attracts serious buyers
- Scarcity + higher price = faster sales
- People want to feel smart for buying the “best”
Real World Examples
- Apple charges more, sells more
- Starbucks turned $0.50 coffee into a $5 experience
- Tesla’s high prices fuel exclusivity
- High-end gyms raise prices, and memberships climb
Analyzed by Swipebot
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