How To Argue Hierarchy Pyramid
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Nov 30, 2020
This is a cool image that simply shows how people argue, and where that type of argument lays on the hierarchy.
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Which of these Facebook ads will do better?
Which of these do you think would do better? A or B? In our community site Laurie Bell completed this A/B split test: Which...
Dec 15, 2023
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Copywriting
Before and After
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What year car do the jones drive?
Published in 1959 this newspaper ad made light of the "Keeping up with the Jones" by buying a newer car.
Apr 14, 2021
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Notes about billionaires
I had a candid conversation with a friend who is very close with 5+ multi-billionaires. Here's some notes I wrote down from the conversation:...
Feb 1, 2023
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Essay
Rapid Loss Advertorial
Rapid Loss sells using a common weight cause in this two-page spread advertorial.
Mar 24, 2018
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