Curated Inspiration Library for Marketers and Creators

SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!

Instagram vs. Reality Photography

Before and After
Sep 5, 2020
This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and "real", which helps your market connect with your brand.
SwipeBot

Image Description

The image features a split view: the "after" side shows a polished, professional-looking photo, while the "before" side reveals the unedited, raw version. This comparison highlights the transformation from reality to Instagram-ready content.

Positive Aspects

The title "Instagram vs. Reality Photography" is spot-on. It immediately sets the stage for a discussion on authenticity in branding. The content cleverly uses a visual comparison to demonstrate a key marketing principle: transparency builds trust. This approach encourages brands to show their human side, making them relatable and approachable to their audience.

Key Takeaways

  • Authenticity Matters: Sharing behind-the-scenes content helps brands appear more genuine and relatable.
  • Transparency Builds Trust: By revealing the process behind the polished image, brands can foster a stronger connection with their audience.
  • Visual Comparisons Are Powerful: A before-and-after image can effectively communicate the transformation story and the effort involved.
  • Personality Shines Through Imperfections: Showing the unpolished side can make a brand more personable and engaging.
  • Engage Your Audience: Interactive content like this invites your audience to connect with your brand on a deeper level.

Additional Insights

Ever noticed how the most liked posts are often the ones that show a bit of imperfection? That’s because people can relate to them. Think of it as the digital equivalent of "Oops, I did it again!" moments. They make you chuckle, and more importantly, they make you human. By incorporating these real-life slices into your brand’s story, you’re not just selling a product; you’re sharing an experience.

Homepage Outline Template

Signup to Get Our Free Templates

  • Editable Google Doc templates
  • Download and keep forever
  • Super useful to use
Or

By clicking continue, you agree to our Terms of Service and Privacy Policy.

Ad

Command Palette

Search for a command to run...

Instagram vs. Reality Photography | SwipeFile