Make sure you're solving an actual problem
Updated on
Jason Cohen
@asmartbear·May 1
You (should) have had to describe the “problem your product solves” 100+ times.
Your customer is formulating it in a real-time answer, while distracted with a flood of Slack messages about some fresh emergency.
So when 𝘺𝘰𝘶 say it, the customer should say, “Ohhh, 𝘺𝘦𝘴,
Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe you don’t actually know.
Marketing analysis
Your customer is distracted, busy, and bombarded with messages. You have seconds to make them think, “Oh yes, that’s me.” That means your pitch has to be clear, sharp, and rooted in a real, painful problem.
Why it works
- Clarity builds trust.
- People pay for pain relief, not features.
- Simple language cuts through noise.
- A crisp explanation signals product-market fit.
Examples
- Slack: “Where work happens.”
- Loom: “Record quick videos to explain things.”
- Calendly: “Schedule meetings without the back-and-forth.”
- Mint: “See all your finances in one place.”
- Uber: “Tap a button, get a ride.”
Analyzed by Swipebot
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