Microaquire Headline Before/After

andrew-gazdecki-microaquire-before-after-headline

This simple tweak turned a bland CTA into a powerful magnet. The image shows two signup buttons. One says “Sign up now.” The other says “Join 150,000 founders and buyers already doing business.” The second one wins—by a mile.

Why it works

  • Social proof: People trust what others already trust.
  • Specific numbers: 150,000 sounds real, not made up.
  • Inclusion: “Join others” feels like joining a movement.
  • Relatability: Mentioning both “founders and buyers” speaks to both audiences.

Real-World Examples

  • Airbnb: “Over 150 million guests have stayed with us.”
  • Mailchimp: “Join 12 million businesses that use Mailchimp.”
  • Shopify: “Millions of businesses use Shopify to sell online.”
  • Slack: “Trusted by 750,000 companies worldwide.”

Small tweak. Big conversion lift.

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