How To Argue Hierarchy Pyramid
This visual nails it. Paul Graham’s “Hierarchy of Disagreement” shows how arguments level up—from dumb insults to smart refutations. Marketers...
Explaining Monitor Refresh Rate
This image nails it. It takes a techy idea like “refresh rate” and turns it into an instant “aha!” moment....
How long it takes to forget chart
Most people forget 80% of what they learn within a few days. That’s not a guess—this chart, called the Ebbinghaus...
2020 is almost over (Copywriting Course)
This image turns a boring calendar into a sales-driving visual. It was part of a Black Friday campaign reminding readers...
Scammy "Chin Reducer" Ad
This “Curves of Youth” chin reducer ad might be total bunk science, but the marketing? Still rock-solid today. It nails...
The S1 Club's Before + After Explainer Image
S-1 forms are dense and dull. The S-1 Club nailed their Product Hunt launch by showing exactly how they make...
One Pair of Sunglasses for All Kinds of Days (SunSensor)
This ad nails one of the most powerful marketing principles: show, don’t tell. With just one glance, you instantly get...
Classic Car Ad
Sometimes the best copy is no copy. This classic Cadillac Eldorado ad proves it. Just one look and you feel...
Ed Gandia Short and Sweet Email
Sometimes the best marketing email isn’t a story or a pitch—it’s a crisp little question that sparks curiosity. Look at...
Fisher-Price Magazine Ad 1980
This Fisher-Price ad nails it with one perfect line: “Preschool toys run on child power.” That headline instantly makes you...
Who's Your Daddy? (Nike)
Nike’s retro ad lines up two Cortez shoes—one old, one new—and hits you with the cheeky headline: “Who’s Your Daddy?”...
Tasty looking Big Mac ad from 1979
This 1979 Big Mac ad nailed one thing: it made you feel the burger. No fancy jargon, no buzzwords, just...
Great image and text for a watch on Amazon
This Amazon product image turns a confusing gadget into an easy choice. Instead of a cluttered description, it shows exactly...
Lululemon Branding vs. Competitors Chart
This chart nails it. It turns dry financial data into an “aha” moment. Lululemon earns twice the profit per dollar...
Classic magazine ad for a storytelling class
This vintage ad nailed a powerful emotion: the desire to create. With a bold headline claiming "Millions of People Can...
Project Untethered Car Marker Advertising
Sometimes, fancy marketing isn't the answer. This van proves it. A couple of dollar-store markers and a back window turned...
Shiny Object Syndrome Image
Visualize Value nails it again. This simple chart shows how chasing “shiny objects” stops you from ever reaching freedom. Every...
Vapona Bug Killer Spray Print Ad
This Vapona bug spray ad nails storytelling with almost no words. Just a pile of useless fly swatters, one stubborn...
Porsche "Unleashed" Print Ad
This Porsche ad nails it. It doesn’t just tell you about horsepower—it makes you feel horsepower. The headline, “What a...
Wonderbra Print Ad
This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product...
Porsche Print Ad
This Porsche ad doesn’t sell a car, it sells self-respect. It looks you dead in the eye and basically says,...
Durex End of the World Print Ad
Durex nailed (pun intended) this ad during the 2012 “end of the world” hype. The headline used a cheeky double...
Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.
In 2011, Peep Laja started a simple blog about Conversion Rate Optimization. No fancy brand, no big team. Just deep,...
Axe Exit Sign Sticker Ad
This Axe ad is genius. They stuck their version of an emergency exit sign next to a real one so...