“People aren’t interested in you. They’re interested in themselves.”— Dale Carnegie
"On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money."— David Ogilvy
"We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt."— Robert Collier
"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."— David Ogilvy
Copywriting Example - Shoe Hospital
The before/after results from changing the sandwhich boards sign on a shoe hospital. Image Description The image shows a comparison...
Copywriting Before/After - Powerwashing
A before/after analysis of powerwashing flyers sent door-to-door. Image Description The image shows a before-and-after comparison of door-to-door flyers for...
Copywriting Example - Blog Post
A before/after analysis of a blog post that went viral. Image Description The image presents a "Before" and "After" comparison...
Headline Formula "Who Else"
Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example:...
Headline Formula for Product
{Product Name} is a {Product Category} that {Different Thing It Does Best}. Fitness app example: Tep is an adorable fitness...
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market."— Gary Halbert - The Boron Letters
“You must always find a market first.... and THEN concentrate on a product!”— Gary Halbert - The Boron Letters
“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters
"Creativity starts when you cut a zero from your budget.”— Jaime Lerner
"Constraint inspires creativity."— Jack Dorsey
"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”— Steve Jobs - Oct. 12, 2004
Video Production Pricing Sheet
This pricing table actually has videos right inside the pricing tables. Normally that's not recommended, but since this company is...
The Man In The Hathaway Shirt Champagne Ad
This is one of the classic Ogilvy ads in the "Man In The Hathaway Shirt" series. In it's day, it...
Ogilvy Rolls Royce Magazine Ad
This is a classic Ogilvy ad from the late 50's. Image Description The image is a vintage Rolls-Royce magazine ad...