When people aren't having any fun, they seldom produce good work.— David Ogilvy
Pee Wee Tee Vee Ad
This 1965 Sony “Pee Wee Tee Vee” ad is a masterclass in wiping out buyer objections as they happen. It...
Functional Training Homepage Before and After
The first headline in the image says, “Take your next steps in functional fitness.” Sounds fancy, but what does it...
Personal Training Homepage Before and After
When someone lands on your site, they decide in seconds if they’ll stay or bail. That means your headline has...
Bricks Headline Before and After
Most ads love to shout “Value! Quality! Durability!” but those are just empty buzzwords. The difference between a boring ad...
Physical Therapy Sign Before and After
Ever see a sign that tries to sound smart but just ends up confusing everyone? That’s what happened on the...
Panhandling Before and After (with New Copy Angle)
The old “Need Beer $” sign worked once because it was honest and funny. But after everyone copied it, it...
Barber Instagram Before and After
Nothing builds trust like proof. Especially when the product is as personal as your hair. This barber nails it by...
Chiropractor Ad Before and After (Brand Marketing vs. Benefit Marketing)
Most businesses love talking about themselves. Their name, their history, their logo. But customers don’t care. They just want their...
Miro Story Mapping Ad GIF
Miro nailed this promoted tweet with a simple GIF that shows what words can’t easily explain. Instead of describing what...
The question isn't, "What will I be doing in 10 years?" But, "What will I wish I'd started 10 years from now?"— Sam Altman
Put all your eggs in one basket, and if it doesn't work out, make more eggs.— Kobe Bryant
LeadPages cancellation page
Most cancellation pages just say “Bye!”This one from Leadpages says, “Wait, can we help?” It smartly turns a negative touchpoint...
Panel Mini Lume Cuve Explainer Video
This 2-minute video does something smart: it’s both an explainer and a YouTube ad, selling a high-end light while educating...
Action Lab Headline
The Action Lab nails it with this bold headline: “One experiment is worth 1,000 expert opinions.” It’s a killer line...
AJ&Smart Design Sprints Landing Page
Ever tried to explain your service and lost people halfway through? AJ&Smart nails this problem with their Design Sprint page....
Stratechery "Aggregation Theory" Images
Ben Thompson’s simple sketch nails a big idea: how the internet flipped value creation. Pre-internet, companies had to own everything—production,...
ArborBridge home page
The Retention.com homepage is a masterclass in clear, conversion-focused messaging. It takes a boring concept like “identity resolution” and makes...
Focus on the other person's needs
Look at these two signs.The first one screams “help me.”The second one quietly says “here’s how I can help you.”...
Evernote Testimonials (Logo Carousel)
Most sites slap logos of media mentions and call it a day. Evernote made that same section come alive. Their...
Zoom Case Study Testimonials
Zoom nails social proof design. Their testimonial page instantly builds trust and pushes visitors toward action. The layout? Clean, scannable,...
Ezoic Results-Oriented Testimonials
Ezoic nails the art of the testimonial by putting numbers right up front. Each quote starts with a metric-packed headline...
Freshbooks Testimonial Strategy (Less is More)
FreshBooks pulls a clever move here. Instead of stacking their page with hundreds of average customer reviews, they shine a...
World Nomads Testimonial Stories
Most people skip travel insurance because they think nothing bad will happen or that filing a claim will be a...