The 5 Levels of Awareness

One of the first steps of writing effective copy is understanding the “awareness level” of your market.

If they are hyper-aware, you can take a direct approach. All you need …

MoonClerk home page

MoonClerk’s home page is really strong, from top to bottom.

  • It starts off with a great headline that explains¬†exactly what MoonClerk does (and how quickly it does it).
  • It