The Jevons Paradox: When things get cheaper, more people use it
Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in...
The $79 Lunch Deal That Stops the Scroll
This MealPal ad nails the art of making people stop mid-scroll. Big, bold price. Mouthwatering food. A deal that feels...
How AI Turns Solopreneurs into Powerhouses
This cartoon nails it: AI isn’t replacing people, it’s supercharging them. The image shows how a lone introvert can suddenly...
Digital devices can be addictive
This image nails modern addiction: a cigarette built from circuit boards. No words, but the message hits instantly. Our devices...
The $1.26 Billion Marketing Lesson
This image is a wild reminder of how fast tech has evolved. In the 1980s, 32GB of RAM would’ve cost...
To Free or Not To Free: A Simple Framework for SaaS Pricing
Ever wonder if your product should have a free version? This flowchart from Gaurav Vohra nails it. It’s a cheat...
Clearscope’s Home Run: Positioning for the Future of Search
Clearscope nails its homepage messaging by tackling a hot topic: SEO in the age of AI. The headline “Get Discovered...
Things that didn’t exist 27 years ago:
Tesla
SpaceX
iPhone
YouTube
X
Facebook...
27 Years to Build the Future
Imagine 1997. No YouTube. No iPhone. No Uber. No Tesla. Wild, right?This tweet from @stats_feed smacks us with one point:...
The Sofa That Sells Itself
Ever see a product image so clear it stops you from scrolling? That’s what Koala nailed with this exploded-view visual....
The Ad That Makes B2B Feel Human
This ad from Base American hits you right in the feels with just one line: “Don’t tell your grandkids all...
The Ad That Promises Effortless Newsletters
This ad nails it with one powerful question: “Imagine if your newsletter could write itself?” It immediately hooks every marketer...
Why This “Perfect Weather Map” Is Perfect Marketing
This map showing which parts of the U.S. have the most “perfect weather days” is weather data with personality. It...
How Failure Braids Into Success
This image nails a truth every marketer learns the hard way: success is a tangled mess of failed attempts. Each...
How to Use Future Self Framing to Motivate Your Audience
Most fitness posts scream “Work harder!” but Dan Go’s tweet hits different. He doesn’t yell at you to get in...
The Ad That Hurts (In a Good Way)
This OpenPhone ad hits deep for anyone who’s ever missed a call from a potential customer. The image shows three...
Stop being patient and start asking yourself, how do I accomplish my 10-year plan in 6 months? You will probably fail but you will be a lot further ahead of the person who simply accepted it was going to take 10 years.— Elon Musk
The richest business owners I know all have one thing in common:
They built their business to sell it from Day 1.
Here are the 14 ingredients that turn any business into an asset someone will gladly pay millions for:
Build to Sell, Not Just to Run
Most founders think about building a business they can live off. The richest ones? They build businesses they can sell....
Most People Aren’t Using AI Yet (That’s Your Edge)
Everyone on X thinks the world is overrun with AI tools. But step outside the tech bubble and… crickets. Codie...
Top 25 most unisex baby names in USA
This chart shows the 25 most androgynous baby names in the U.S. since 2000. The results? Names like Ryley, Frankie,...
Why PostHog’s Changelog Emails Hit So Hard
PostHog’s monthly “What’s new” email isn’t just an update—it’s a masterclass in engaging product communication. Each section mixes clear visuals,...
PostHog funny changelog video
PostHog turned their boring changelog into a short, cheeky video update. That’s right, a product update video that’s actually fun...
The Double-Edged Sword of Easier Creativity
That pic nailed it: the internet made everything easier. Good and bad. Anyone can fill the feed with junk now—but...
Hampton has a Slack channel called sh*t i'm f*cked where people tell stories when they nearly failed.
The channel is our most popular channel.
Its honestly pretty awesome seeing super successful people talk about near-business-death experiences.
Also fun to celebrate these f*ck ups and laugh at it all.
...
Sam ParrLearning from Failures: The Power of Transparency in Business
Turns out the most-loved channel at Hampton isn’t about wins. It’s about near-deaths. Sam Parr shared that their Slack channel...
Neville Medhora🎤 The SWIPES Email (Friday, October 17th, 2025)
Friday, October 17th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff.Happy Friday! Let's get...