
Shampoo bottle shapes created a sales boost
Sometimes the best ad isn’t an ad at all—it’s your packaging. Uzon redesigned their shampoo bottles to look like fruits...

Cleverstory by Paperflite Instagram Ad
This ad from Cleverstory nails a common marketer struggle. It shows a guy happily biking, then stumbling and crashing —...

1440 "Thank You for Subscribing" email
1440’s welcome email is a masterclass in clarity and connection. It welcomes you, explains exactly what to expect, and helps...

Want Calvin to file your expenses? Ad
This ad from Ramp feels like something Ogilvy himself would’ve written — a character-driven story that sells without shouting. It’s...

Rosedale AI workflow Landing Page
Rosedale nails it with their hero line: “Turn your team’s 5-day tasks into 5-minute workflows.” It’s not just catchy—it’s laser-focused...

Well Played....horses
This simple “Then vs. Now” image nails future prediction and irony in two icons. Back in the day, horses pulled...

Undetectable AirTag before and after image
Most Airtag hacks are just fun ideas—but this one feels like magic. The Airtag stays off while your bike’s moving,...

Morning Brew Daily Newsletter
Morning Brew’s daily email is proof you don’t need to invent the next iPhone to build a huge media business....

Decicit & Surplus Graph
This chart is a visual punch to the gut. It shows U.S. yearly deficits and surpluses since the 1940s, and...
Do you have a business or a job?
Most founders build a job, not a business. If things fall apart when they take a weekend off, that’s not...

Spectrum Thinking
Ever get stuck thinking something’s either a total win or total flop? That’s black-and-white thinking. Smart marketers use spectrum thinking...
Your business idea probably sucks. Validate it first.— Noah Kagan
How Warren Buffett's Old Partner LOST Billions
There’s a clip where Mohnish Pabrai shares how Warren Buffett’s partner, Rick Guerin, sold too early and missed billions. Guerin...

What employees really need
This visual nails what’s broken in most company cultures. Leaders think snacks and shiny perks keep people happy, but employees...

Failure Before Success
This visual by Tom Pestridge nails a powerful truth: success is built on a mountain of flops. Colonel Sanders was...

Blood and Thunder Book Recommendation
The cover of Blood and Thunder grabs you by the collar. Sepia riders, bold lettering, and raw adventure vibes. It’s...
How to get rich in weird ways
Ever think something as random as urinal scents could make you rich? Turns out it can. Noah Kagan breaks down...

Content Formatting Ad
This ad from Cleverstory nails relatability. It turns a common meme into a painfully accurate message: marketers create awesome content,...
Create Larger Goals
Brian Armstrong’s post about setting outrageous goals is a great reminder for marketers: small goals get small results. Big goals...
Comedians win. Storytellers win. Marketers win.
David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you...

Superads Before and After Graphs
Nothing sells like a chart that climbs. This simple ROAS graph from Superads.ai shows a clean “before and after” story...
If you’re building an MVP…you’re building too much.
You want to build an MUP. A Minimal Unviable Product.
It doesn’t need to be repeatable or scalable. Just enough to prove that someone really wants what you’re building.
Because even...
March Randolph Advice on Building a Product
Marc Randolph, Netflix’s co-founder, says most people overbuild when testing ideas. Instead of chasing a “Minimum Viable Product,” build a...
David Perell thought about friendship.
Most creators hang with people who cheer them on. David Perell says to hang with people who challenge you instead....

🎤 The SWIPES Email (Friday, June 6th, 2025)
Swipe:Here's a video about why entrepreneur Matt Gray uses SwipeFile.com to look for ideas and get marketing inspiration.Inspiration comes from...