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Jason Cohen
@asmartbear
When we launched WP Engine, we thought we were selling to SMBs.
Then Google started buying.
Not because we were suddenly “Enterprise” but because individual teams at large companies have the same needs as small businesses.
Unveiling Unexpected Customer Segments with WP Engine
Jason Cohen tweeted that WP Engine started out selling to small businesses… then Google became a customer. Turns out, big...
Copywriting/Advice/Social Media
Sep 27, 2025
Ayman Al-Abdullah 🧱
@aymanalabdul
General rule of thumb for hiring
Hire people who you think can add ~5x their salary in value to the company each year
Unlocking Value: The 5x Rule for Hiring
Ayman Al-Abdullah dropped a simple but killer hiring rule: only hire people who can produce 5x the value of their...
Data/Advice/Social Media
Sep 26, 2025
Jason Cohen
@asmartbear
What’s the difference between a goal of $1M ARR and a goal of 1666 customers, if I stipulate that every customer’s MRR is $50?
If you can’t answer that, you’re not thinking clearly about your company’s purpose, what is a cause, and what is an effect.
Decoding Financial Goals: A Lesson in Clarity from Jason Cohen
Jason Cohen flips the usual “hit $1M ARR” goal on its head. He asks: what’s the difference between that and...
Data/Quotes/Advice
Sep 26, 2025
Lenny Rachitsky
@lennysan
Nobody knew Zeit until it became Vercel.
Nobody cared about Codeium until it became Windsurf.
Nobody loved mopping until P&G created the Swiffer.
Nobody cared about processors until Intel chose Pentium over "ProChip."
The wrong name kills products. The right name creates
The Art of Naming: Transformative Brand Success
Lenny Rachitsky dropped a spicy truth bomb: bad names kill products, great names create markets. “ProChip” sounds like a microchip...
Copywriting/Before & After/Advice
Sep 25, 2025
Namya @ Supafast
@namyakhann
Dear founders,
Stop making websites so ‘pretty’ that when I scroll down to the footer, I have no idea what your company actually does.
Avoiding the Trap of Overly Pretty Websites
Namya nailed it in her tweet: too many startup sites look fancy but fail to say what they actually do....
Copywriting/Advice/Sales Pages
Sep 24, 2025
Sam Parr
@thesamparr
What’s the difference between a $10m, $100m, and $1b lifestyle?
Asked this question in Hampton's Slack community since we have people worth $10m - $2b.
A few takeaways from the 50+ replies:
$50k – $100k liquid
• The first “I feel rich” for many in 20s.
• Bills stop
Posted by 
Sam Parr
Sam ParrFrom $100,000 to $2B, the differences in mentalities
Sam Parr tweeted about wealth levels and noted an interesting point: people start to feel rich once they hit $50k–$100k...
Ads/Copywriting/Data
Sep 23, 2025
Tibo
@tibo_maker
Replying to @tibo_maker
We launched Tweet Hunter at $9/month.
Seemed smart.
"More people can afford it!"
Every few months, we raised prices incrementally.
...
Pricing Strategy: How Incremental Increases Boost Revenue
Tibo’s Tweet about raising Tweet Hunter’s price from $9 to $49/month is a masterclass in pricing psychology. Instead of seeing...
Copywriting/Before & After/Data
Sep 23, 2025
