Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
The very first online ad created by AT&T
History was made by AT&T in 1994 when they published the first online ad. A perfect start to a new...
"Get a horse" 1966 magazine ad appealing to parents
This simple magazine ad from 1966 shows why parents (who are the ones who will actually pay for the thing)...
1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight...
Kodak Christmas Ad 1968
This Kodak ad from 1968 tries to remind people that a camera would make great gift for Christmas.
How stuff used to be sold: Weird Tales Magazine 1927
Back in the day this is how things used to be sold. Advertising in the back of speciality magazines was...
Wendy's 1979 Hamburger Newspaper Ad
Wendy's uses callouts in this 1979 newspaper ad to breakdown why their burgers. Customers know exactly what they are eating.
Funny Chart About Writing Ideas Out
This is just a funny take on how when you're up at 2am thinking about an idea, it seems so...
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before...
Image in iMac vs image in Zoom and MacBook Air
This was a before/after on a sales page that was split test, and the 'B' version overwhelmingly won!
CrewFire 3-tiered pricing structure
This is a super easy to understand 3-tiered pricing structure.
1978 calculator add with image/text markup
This great ad from 1978 uses simple text markup to show off the features of this calculator.
Yearly business improvement plan
If you want to make a business better, here's an image that shows a rough plan of how to start...
1961 Bell Telephone Ad
Bell Telephone Ad published in 1961. This is a great use of showing innovation to keep their customers on the...
Santa Typewriter Ad 1977
This is a typewriter ad from 1977. In my opinion it's not the best ad ever, but it's job is...
Cheez Wiz 1965 Good Housekeeping Ad
This 1965 Cheez Wiz print ad showed customers to keep a jar of Cheez Wiz on hand for any type...
1986 McDonalds cross promotion ad with Gillette
McDonald's found a way to team up with Gillette Razors in this breakfast promotion. Here is the packaging for the...
Miller Shirts Ad Using Only Imagery and Pricing
For very visual products such as clothing (shirts in this case) you don't need to add a lot of copy....
Updating a Google Presentations slide to be better
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step....
All the stuff to put on a sales page
Here's a bunch of sections to include on a sales page.
Pie chart showing "How I Get Fat Baking"
This humorous "pie" chart shows how the author gets fat baking, but in a very funny way. Great image!
Del Monte Ad 1958
This is a great ad from Del Monte that shows what their peas can become with the right recipe. They...
Zippo Christmas Ad
This is a classic 1950's Zippo ad showing people a Zippo is a great Christmas gift. Back then a very...
Clever IKEA Sleep Ad
This is a clever ad by IKEA promoting good sleep by having good pillows.
Ford Regular Vs Giant Vans Ad with Great Imagery
This cleverly shows how much larger one van is than the other. Super easy to understand.
