Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight...
Kodak Christmas Ad 1968
This Kodak ad from 1968 tries to remind people that a camera would make great gift for Christmas.
Zippo Christmas Ad
This is a classic 1950's Zippo ad showing people a Zippo is a great Christmas gift. Back then a very...
Wendy's 1979 Hamburger Newspaper Ad
Wendy's uses callouts in this 1979 newspaper ad to breakdown why their burgers. Customers know exactly what they are eating.
Funny Chart About Writing Ideas Out
This is just a funny take on how when you're up at 2am thinking about an idea, it seems so...
Ford Regular Vs Giant Vans Ad with Great Imagery
This cleverly shows how much larger one van is than the other. Super easy to understand.
Image in iMac vs image in Zoom and MacBook Air
This was a before/after on a sales page that was split test, and the 'B' version overwhelmingly won!
CrewFire nice and clean homepage
This is a nice and clean homepage for a SaaS product. Very simple to read down the page.
"It Shouldn't Take An Act of Congress" Volvo Saftety Ad
This is an ad from the 1970's when car safety standards were under heavy scrutiny to get better, and Volvo...
"Get a horse" 1966 magazine ad appealing to parents
This simple magazine ad from 1966 shows why parents (who are the ones who will actually pay for the thing)...
1961 Bell Telephone Ad
Bell Telephone Ad published in 1961. This is a great use of showing innovation to keep their customers on the...
Santa Typewriter Ad 1977
This is a typewriter ad from 1977. In my opinion it's not the best ad ever, but it's job is...
How stuff used to be sold: Weird Tales Magazine 1927
Back in the day this is how things used to be sold. Advertising in the back of speciality magazines was...
1986 McDonalds cross promotion ad with Gillette
McDonald's found a way to team up with Gillette Razors in this breakfast promotion. Here is the packaging for the...
Miller Shirts Ad Using Only Imagery and Pricing
For very visual products such as clothing (shirts in this case) you don't need to add a lot of copy....
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before...
Microsoft Teams vs Slack
This is a great chart that shows the dramatic growth of Microsoft Teams vs Slack over the last few years.
"Meet Skimpy Wiring" Ad
This was a magazine ad showing the dangers of skimpy wiring and it's potential to catch fire, by showing a...
Yearly business improvement plan
If you want to make a business better, here's an image that shows a rough plan of how to start...
Del Monte Ad 1958
This is a great ad from Del Monte that shows what their peas can become with the right recipe. They...
Cheez Wiz 1965 Good Housekeeping Ad
This 1965 Cheez Wiz print ad showed customers to keep a jar of Cheez Wiz on hand for any type...
Clever IKEA Sleep Ad
This is a clever ad by IKEA promoting good sleep by having good pillows.
Updating a Google Presentations slide to be better
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step....
Coke "Post Thanksgiving" Ad with Image Markup
This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image)...
