Clever Coffee Graphic Off/On

A cup of coffee becomes an ON switch. Simple, visual, and brilliant. The image plays with words and design—no copy...

What you planned -vs- What really Happened

Ever start your day with a perfect plan… and by noon, you’re juggling Slack, emails, and random “urgent” stuff? The...

🎤 S.W.I.P.E.S. Email (Friday August 25th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, August 25th, 2023​​A fun email for Friday. I...

Pratt & Whitney defense contract print ad

The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...

Snickers Iced Coffee Can

You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...

Who is your target audience?

Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...

Different Call To Action Examples:

Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...

Reforge courses landing page:

Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...

Reforge membership landing page:

Reforge’s membership page nails the art of making “a ton of stuff” feel simple and valuable. Instead of dumping content,...

BA Can’t Get It Up Stunt

In 1999, British Airways struggled to raise the London Eye on time. Richard Branson saw the delay and sent up...

Dan Go Focus On Good Habits

🎤 S.W.I.P.E.S. Email (Friday August 18th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼​A fun email for Friday. I hope you enjoy!Sponsored by...

Pricing comparison of a Tesla to a Toyota Corolla, Camry, or BMW

Walk into a Tesla showroom and you’ll see this: a big sign inside the front trunk comparing Tesla’s cost per...

How much AI was mentioned in recent earnings calls

Executives love to drop buzzwords in investor calls. That’s how you can spot the next big shift before it’s mainstream....

Intake form for copywriting & marketing for review

This “Submit Copy for Review” form nails something most marketers forget: simplicity makes people take action. Every button, field, and...

IBM typewriting ball element ad

IBM pulled a genius move with the Selectric Typewriter launch: instead of showing the whole machine, they zoomed in on...

Pricing structure, monthly vs yearly?

The images above perfectly show the marketer’s tug-of-war: should you charge monthly or yearly? Turns out, the best pricing strategy...

Interesting data visualization of largest economies

This chart is interesting because it breaks the “rules” of typical data viz. Instead of using a line graph or...

Indian copywriting

This tea stall nailed viral branding with one clever twist: “ChaiGPT.” It’s a local chai shop riding the global ChatGPT...

🎤 S.W.I.P.E.S. Email (Friday August 11th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼​A fun email for Friday. I hope you enjoy!Sponsored by...

Before & After comparison of video vs AI video

This Synthesia image nails it. One clean visual showing how old-school video production is a slog compared to their AI...

Copywriting is transferring information

This visual nails what copywriters actually do: take messy thoughts from your brain and neatly organize them into someone else’s....

Volkswagen Beetle “Ugly” Ad

Both VW and Joe Sugarman did something most marketers fear: they led with flaws. VW called the Beetle “ugly.” Sugarman...

Simple graphic makes you appreciate AC

Ever think about how air conditioning didn’t just change comfort—it changed civilization? The image above shows cities like Shanghai, Abu...