Eight Sleep mattress simple graphic
This Eight Sleep image nails the “show, don’t tell” rule. In one glance, you instantly get it: one person likes...
White paint on brick trend before/after
This ad nails one of the oldest marketing tricks: show a dramatic “before and after.” The product? White paint. The...
“Handwritten” estimate flyer grabs attention
Imagine finding what looks like a personal note on your doorstep. You pick it up, curious. It’s not a mass-printed...
When you’re trying to hit the quota 😂
This image looks wild—a pile of flour-covered chicken paired with a headline that stops your scroll cold. But behind the...
Sender reputation's value
Everyone obsesses over writing that “perfect” email subject line. But the truth? Your sender reputation matters way more. Think of...
“I haven’t been broke since I was 17, and have always had several years of savings ready!!”
In boom times, flashy “get rich fast” stories dominate. But when markets turn, people start listening to the slow-and-steady crowd....
The Male Mid-Life Crisis by Nancy Mayer:
When Noah Kagan posted a photo of The Male Mid-Life Crisis (recommended by Neville Medhora), it hit that sweet marketing...
Remember that people pay money for things that:
These two happy stick figures look pretty satisfied, right? That’s because they found something that actually helps them. Every product...
Wal-Mart’s First Print Ad in 1962
This 1962 newspaper ad from the very first Wal-Mart in Rogers, Arkansas shows how to launch big… even when you’re...
The 76° Apple Store Screen Tilt
Ever notice how every screen in an Apple Store is tilted at exactly 76 degrees? It’s not just for looks....
17 equations that changed the world
This post showing 17 Equations that Changed the World racks up over 9k likes because it hits a sweet spot:...
Super generalized business card
Most business cards are boring. Name, title, email, phone. Done.But Dave Miller’s card? It’s a chaotic list of everything from...
Fun visual of most visited countries
This chart shows the most visited countries, but instead of plain bars, it stacks suitcases. Genius move. It turns dull...
1920 One Night Cough Syrup
Look at that label. “One Night Cough Syrup.” Filled with alcohol, cannabis, chloroform, and morphine. Yikes. But the marketing? Genius....
1961 Ford Econoline “Price Advantage” Ad
The 1961 Ford Econoline ad doesn’t waste time. Big headline. Clear promise: “America’s lowest priced pickup.” Everything else just backs...
Have you ever wondered how I blast out 50,000+ emails a week to this newsletter?
Ever seen a tool that makes something complicated feel stupid simple? That’s ConvertKit for email marketing. The dashboard, automations, and...
Cloud of Influence
Back in the day, people found you through one clear path. Google → blog → email → sale. Easy.Now? It’s...
SXSW party and panel
At Noah Kagan’s SXSW content creation panel, the crowd was packed, the energy was high, and one attendee stole attention...
1912 mail order house plans
In 1912, this ad screamed: “$759 BUYS THE MATERIAL FOR THIS HOUSE.” For readers of Popular Mechanics, that sounded like...
Call to action based pizza ad:
In 1979, Jeno’s Pizza Rolls pulled off one clever marketing trick. They ran an ad asking people to write a...
Sphere of Influence
This image nails how modern marketing really works. It’s not just one post or one ad that drives sales anymore....
Lots of medical tourism data in simple chart
This simple chart comparing surgery costs across countries does something powerful: it shocks you. A $170,000 heart valve replacement in...
1951 “Instructional” Orange Juice Ad
This vintage orange juice ad doesn’t just sell juice. It sells quantity. Instead of saying “Drink orange juice,” it says...
Simple chart shows how much data NetFlix and YouTube take up
Netflix eats up 14.9% of all global internet traffic. YouTube grabs another 11.6%. Together, that’s one-quarter of all internet use....