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The heatmap says it all: people don’t stare at words, they stare at faces. On the “AI for Content Creators”...

🎤 S.W.I.P.E.S. Email (Friday September 8th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 8th, 2023A fun email for Friday. I...

Duluth Trading Company Funny Jeans Ad
Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...

Shoe profits bar chart
This eye-tracking study on Nike’s $100 shoe profit chart reveals a juicy secret: people don’t read graphics the way we...

Great word-of-mouth recommendation flyer
Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...

Consolidation of the soft drinks industry
That chart is wild. Coca-Cola, PepsiCo, and Keurig Dr Pepper control nearly 94% of the soft drink market. Every “different”...

“Learning Pyramid” chart
This chart is a goldmine for marketers. It shows how much people actually remember from different learning methods. Spoiler: lectures...

1973 Ford Pickup Print Ad
This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...

Cool “social proof” style Good Year ad
This ad is a masterclass in visual persuasion. It proves two things: people trust what others already trust, and your...

🎤 S.W.I.P.E.S. Email (Friday September 1st, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, September 1st, 2023A fun email for Friday. I...

Awesome book promo stick figure
This promo for Tim Urban’s What’s Our Problem? is a masterclass in visual focus. It’s minimal, funny, and instantly recognizable...

1978 Orson Welles Cadillac Ad
This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...

Using bad testimonials to show the good
Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...
![“Do a SWOT Analysis for my company [COMPANY]” (3)](https://cdn.swipefile.com/2023/08/Do-a-SWOT-Analysis-for-my-company-COMPANY-3.png?width=3840&quality=80)
Do a ChatGPT SWOT Analysis on your company
“Do a SWOT Analysis for my company [COMPANY]” looks basic, but it’s secretly genius. It’s a classic marketer’s move to...

Have a better weekend with less screen time
Everyone talks about cutting screen time, but this post shows exactly how to do it in 3 easy clicks. The...

Clever Coffee Graphic Off/On
A cup of coffee becomes an ON switch. Simple, visual, and brilliant. The image plays with words and design—no copy...

What you planned -vs- What really Happened
Ever start your day with a perfect plan… and by noon, you’re juggling Slack, emails, and random “urgent” stuff? The...

🎤 S.W.I.P.E.S. Email (Friday August 25th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼Edition: Friday, August 25th, 2023A fun email for Friday. I...

Pratt & Whitney defense contract print ad
The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...

Snickers Iced Coffee Can
You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...
Who is your target audience?
Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...

Different Call To Action Examples:
Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...

Reforge courses landing page:
Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...

Reforge membership landing page:
Reforge’s membership page nails the art of making “a ton of stuff” feel simple and valuable. Instead of dumping content,...