
🎤 The SWIPES Email (Friday, October 18th, 2024)
Friday, October 18th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: The goal of...

90% of the Fortune 500 use Canva Ad
Canva nailed the art of social proof with this clean, confident ad. One line: “90% of the Fortune 500 use...

Amazon shareholder letter
In 2000, Amazon’s stock had crashed over 80%. Most companies would panic. Instead, Jeff Bezos wrote this shareholder letter that...

Economical Billboard Marketing
When your startup budget is zero, creativity becomes your currency. This team literally turned their apartment window into a street-facing...

Must B Nutty rebrand to Siete sold for $1.2 billion
A total glow-up. The company once called Must B Nutty rebranded to Siete Foods—and got scooped up by PepsiCo for...

Seen in Jerusalem during wartime 😬
A little shop in Jerusalem slapped up a handwritten sign: “End of the World Sale” and “Big discount for brave...

What the masses know they should do -vs- a magic formula
This image nails one of marketing’s biggest truths: people crave instant results. One line points to “Healthy Habits” with a...

City of Los Angeles crappy designer ad
This City of Los Angeles job ad looks like it was drawn during recess. That’s exactly why it works. In...

🎤 The SWIPES Email (Friday, October 11th, 2024)
Friday, October 11th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: I love "crappy...

How to learn copywriting, what order to learn skills
This one image sums up a killer marketing roadmap. Each month teaches one key copy skill — stack them all,...

Good vs. bad crypto wallet graph
Vitalik’s simple chart nails a massive UX truth: good products protect users from both external villains and their own oops...

StarterStory.com Failed Projects List
This chart of Pat Walls’ failed startups is pure gold for marketers. Over a decade, he launched around 25 projects....

LeadPages Speedy Social Media Ad
LeadPages nailed this one. Their ad shows a girl zipping on a bright pink scooter with one clear promise: fast...

Obesity Rates By States and Territories Infographic
This obesity map hits hard at a glance. Without reading a single number, you instantly sense the problem. That’s smart...

Austin West Nile Information Billboard.
This Austin Public Health billboard won’t win any design awards, but it nails one thing: clarity. A cartoon mosquito lounging...

Convert Sail Before and After Sales Page Redo
Convert Sail took a plain honey product page and made it irresistible. The transformation shows how small visual and copy...

Too Many Buzzword Meme
This meme nails it. One poor soul, crushed under a storm of “synergy,” “alignment,” and “paradigm shift.” Every marketer has...

🎤 The SWIPES Email (Friday, October 4th, 2024)
Friday, October 4th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: When reviewing people's...

All the MBL baseball cap logos since 1950
This image of every MLB cap logo since 1950 is a masterclass in brand identity. You can literally see how...

Complicated Copy Visual
Ever seen a street that has too many signs and feels impossible to drive through? That’s what complicated copy does...

Job interview cheat sheet
This job interview cheat sheet is a masterclass in clarity. It takes something intimidating—interviews—and breaks it into bite-sized boxes that...

Top Spoken Languages Worldwide
Ever seen data that instantly clicks in your brain? That’s what this chart on the most spoken languages does. No...

Human Evolution Visual
This visual timeline of human evolution is a masterclass in storytelling. It turns 4 billion years of complex science into...

How to break down a door
This funny graphic about literally kicking down a door is actually a perfect visual lesson in communication clarity. It tells...