The Totem Pole of Focus
Figure out what you really should be focusing on using this method. Image Description The image illustrates a concept called...
Flip The Problem Around
If you've got a problem or question, try flipping it. Image Description The image is a graphic explaining the concept...
Why am I upset/sad/slow?
A way to figure out why you might be temporarily upset, sad, or slow. Image Description This infographic provides a...
Money is an exchange for human labor
Money is just an exchange for human labor. If you want to make more money, save people from doing human...
HVAC Facebook Ad before/after
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse's private members' area. Target audience: HVAC...
David Cancel Advice Tweetstorm
This is a great Tweetstorm thread from David Cancel, CEO of Drift. David Cancel - @dcancel 1/ What I wish...
Proposal email before/after
This is an example of an email rewrite done in the Kopywriting Kourse's private member's forum. Context: The lead was...
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Balsamiq sales page
Balsamiq is a drag-and-drop tool you can use to build wireframes for projects, websites, and prototypes. The page is attractive,...
disguise's home page before/after
disguise is a collaborative software tool for BIG visual productions, like concerts, theater shows, and major outdoor events. The problem...
Wild Turkey's thinner steaks & smaller cars ad
This is the best of a series of ads Wild Turkey did in this style. It's bitingly funny, unapologetic, and...
Rescue dog ad
This takes a classic format you might recognize from old car ads and applies it to an animal rescue organization....
Omega Speedmaster Ad
The Omega Speedmaster has been connected to NASA since 1965 when it was the first watch to qualify for space...
Eat This, Not That (chocolate bar edition)
Eat This, Not That lists are usually either bland or confusing. This one isn't - it's just (healthier) chocolate alternatives...
Chirp Wheel bubble wrap explainer video
This is a fantastic explainer video comparing the Chirp Wheel vs a traditional foam roller. Chirp "proves" the product by:...
Shoe repair service before + after
This 1970s print ad for a shoe repair service is great because: It's built around a simple before/after image. It...
Men's Hat Before and After Print Ad
Have a product that makes an immediate (and dramatic) visual transformation? Instead of trying to explain the transformation, just show...
Water Heater Print Ad (1965)
"This water heater is so safe, your kids can play pin the tail on the donkey on it." Using this...
Cambodian Pizza Restaurant Sign
This sign is so simple—and my rational mind tells me it's not true—but for some reason, I'm still curious to...
LED lighting before + after
This is a great before/after image showing off the effects of LED lights vs traditional street lights. What's great about...
Coca Cola Print Ad (1966)
Innuendo from a 1966 Coca Cola ad. Only a couple lines of copy are needed because the image says it...