
"The Slippery Slope" and "The AIDA Formula"
Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...

🎤 SWIPES Email (Friday March 22nd, 2024)
Edition: Friday, March 22nd, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: One of...

”Food is a gift we give ourselves 3 times a day.”— Kimbal Musk

🎤 SWIPES Email (Friday March 15th, 2024)
Edition: Friday, March 15th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: This graphic...

Why learn calculus?
This chart is hilarious because it’s true. We spend years clawing our way up the math mountain, only to find...

Local business A-Frame marketing
Drove past a genius bit of marketing in Houston: a window cleaner put a simple A-frame sign out front while...

🎤 SWIPES Email (Friday March 8th, 2024)
Edition: Friday, March 8th, 2024An educational (and fun) email by Copywriting Course. Enjoy!🎤 Listen to this email here:Swipe: This is...

Crossed 100,000 Subscribers YouTube Plaque
Getting a YouTube plaque for hitting 100k subscribers isn't just cool—it’s smart marketing. This kind of recognition post signals credibility...

Motion beats meditation
This image of ripples spreading across a pond says it all: movement creates impact. One drop in the water triggers...

Gary Halbert the Millionaire
This one-page letter made Gary Halbert a millionaire in 1971. It wasn’t flashy. It wasn’t complicated. It just spoke directly...

When things are hardest, a clear goal is the most important thing. To have a fountain of energy to draw from. Establishing a worthwhile goal is the hardest part. It gives you a place to go and a reason to get up.— Earl Nightingale

Confidence is built upon an experience of success.

Perfection is rarely convenient.

Reading is the antidote to short attention span.— Jeff Bezos

🎤 SWIPES Email (Friday March 1st, 2024)
Edition: Friday, March 1st, 2024A fun email by Copywriting Course and SwipeFile. Enjoy!🎤 Listen to this email here:Swipe: I really...

Choose a problem, not a product.
That wall of rocks? It’s sturdy because each stone fits perfectly into a need. Same goes for great businesses. They...

You’re 2,000 cold calls away from being a millionaire.

Figma to Production
Every designer knows this pain: your Figma mockup looks flawless… until you build it. Then suddenly, it’s the digital version...

“The Most" of every United State
A colorful map showing what each U.S. state “has the most of” is the definition of viral content. It’s got...

Pricing Psychology Tips
This graphic by Katelyn Bourgoin is like a mini-MBA in pricing. It shows how tiny visual tweaks can make the...

🎤 S.W.I.P.E.S. Email (Friday February 23rd, 2024)
Edition: Friday, February 23rd, 2024A fun email by Copywriting Course and SwipeFile. Enjoy!Swipe: If someone hits a vape during a...

Michael Cera + CeraVe Advertising Campaign
CeraVe pulled off a marketing masterclass by leaning into internet chaos. When random Reddit threads joked that Michael Cera founded...
Dan Martell: 100x SaaS investor/mentor
Dan Martell isn’t just another SaaS founder. He built, sold, and invested his way into the top tier of the...

Book Split Test: Rob Roseman’s WTF Divorce Journal
Most people take years to write a book. Rob Roseman did it in 4 weeks. His secret? Market testing every...