Price Intelligently’s high end dual pricing

Price Intelligently’s pricing page nails the split between a one-time project and an ongoing partnership. Two options. Clear differences. And a strong nudge toward the higher-priced, “Most Popular” plan.

The Strategy Behind the Layout

The right-hand plan dominates visually with a “Most Popular” badge and more benefits listed, signaling value. The left plan acts as an anchor—making $15k/month feel reasonable next to a $45k project fee.

Why It Works

• Uses price anchoring to make the higher tier feel like a better deal
• Adds a social proof cue with the “Most Popular” tag
• The higher plan promises ongoing value, not a one-off deliverable
• Clarity in features helps prospects self-select fast

Real-World Examples

• HubSpot highlights its “Professional” tier as most popular to guide buyers
• Slack’s Business+ plan sits just above Free and Pro as the sensible jump
• Basecamp simplified down to one plan to eliminate confusion and friction