Shirley Polykoff on Copy

Image Description

The image features a quote by Shirley Polykoff: "Copy is a direct conversation with the consumer." It includes a black-and-white photo of old-fashioned rotary telephones, emphasizing communication.

Positive Aspects

The image cleverly ties the concept of conversation to copywriting by showcasing vintage telephones. This visual metaphor reinforces the idea that writing copy is about direct communication, just like a phone call. The retro vibe adds a touch of nostalgia, connecting the timeless nature of effective communication.

Key Takeaways

• Copywriting should feel like a direct conversation with the consumer.
• Effective copy engages and connects on a personal level.
• The goal of copy is to communicate clearly and directly, just like a phone call.

Additional Insights

Imagine your copy as a friendly chat over coffee. It’s not about shouting at your audience but having a meaningful dialogue. Next time you write, envision the reader on the other end of the line, and let your words ring true!