Testimonial + Evidence Pictures

Aug 17, 2017

This is a good example where there is a testimonial, but also EVIDENCE of the results from the testimonial. This is an example from Mulder Consultants showing her success rate of showing her cat in blog articles, and therefore boosting engagement. Adding "Evidence Pictures" can be far more engaging and believable that just a regular testimonial.

Source (copywritingcourse.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image features a testimonial from Selma Mulder, alongside a photo of her and screenshots of her blog posts featuring cats. It highlights her success in using more personal images to boost engagement.

Positive Aspects

The image effectively combines a personal photo with tangible evidence of improved engagement. This visual proof enhances the credibility of the testimonial, showing real-life results that align with the text. It’s engaging and adds a layer of authenticity that words alone might not convey.

Key Takeaways

Visual Proof Boosts Credibility: Adding "evidence pictures" makes testimonials more believable and engaging.
Personalization Works: Using personal images, like those of pets, can make content more relatable and engaging.
Confidence in Authenticity: Sharing personal stories and images can help writers feel more comfortable and authentic in their voice.
Engagement Increases with Personal Touch: Evidence of increased likes and comments underscores the effectiveness of personalized content.

Additional Insights

Consider integrating similar strategies into your own content by using personal anecdotes or unique images that reflect your personality. This not only humanizes your brand but also fosters a deeper connection with your audience. And remember, who doesn’t love a good cat picture? They’re practically internet gold!