The Instagram Experiment and Results
I bought an Instagram account with 75,000 followers, and decided to run some tests to see if Instagram was worth spending a lot of time on (for Kopywriting Kourse stuff).
You can see all the numbers/graphs/charts on this page: https://kopywritingkourse.com/social-media-strategy/
Turns out by not posting to Instagram for a few days, we lost 60X the exposure vs when we were posting. Yikes!
Positive Aspects
The blog post offers a real-world experiment that resonates with many business owners and marketers trying to gauge the effectiveness of social media platforms like Instagram. By sharing the results of buying an Instagram account and conducting tests, it provides a unique perspective that goes beyond theoretical advice. The direct link to detailed numbers and charts enhances credibility and offers readers an opportunity for deeper analysis.
Key Takeaways
- Experimentation Pays Off: Testing different strategies on social media can reveal insights that generic advice might not cover.
- Engagement Matters: Consistency in posting significantly impacts visibility and engagement on Instagram.
- Data-Driven Decisions: Using actual numbers and data to guide your social media strategy is more effective than following trends blindly.
Additional Insights
- Social Media is a Beast: Just like feeding a pet, platforms like Instagram require regular attention and content to thrive. Miss a few days, and suddenly, you're back to square one!
- Buying Followers Isn't Always the Answer: Starting with a large follower base might seem like a shortcut, but engagement and consistent interaction are what truly drive success.
- Chart Your Own Course: Though the blog post directs readers to more data and charts, it's a reminder that your approach to social media should be tailored to your specific goals and audience.
