The Instagram Experiment and Results

Sometimes the best marketing lessons come from painful experiments. Neville from Kopywriting Kourse bought a 75K-follower Instagram account and tested what happens if you don’t post for a few days. The result? Engagement and exposure dropped by 60X. Ouch.

Why It Works (and Hurts)

• Social platforms reward consistency. Their algorithms love daily activity.
• “Out of sight, out of mind” is real — followers forget fast.
• Momentum compounds. One skipped post can tank your reach curve.
• Each post feeds the system data to push your next one.

Real-World Examples

• YouTube creators who post weekly see 30–50% higher retention rates.
• LinkedIn accounts that publish 3+ times per week earn 2–3X more impressions.
• Brands like Gymshark post daily updates to maintain algorithmic momentum.