The Value-First Lens
Ad
Anatomy of a Successful Print Campaign
This print ad template outlines essential elements for a successful ad campaign.
Ads/Print Ads/Formulas
Mar 15, 2025
Cheap Clients -vs- Expensive Clients
A hilarious visual representation of how much a cheap bargain-hunting client will ping you, versus a more expensive client. Most...
Wisdom/Copywriting/Funny and Weird
Mar 26, 2025
Kleenex Kube Vintage Print Ad
This vintage ad features a striking product shot and highlights the benefits of the new cube-shaped Kleenex box.
Ads/Print Ads/Copywriting
Jan 5, 2025
Write a business E-Newsletter in 5 Steps
Five Simple Steps Copywriters Use to Write a Business Newsletter
Copywriting/Newsletter
Mar 16, 2025
Learn copywriting in a year calendar
Calendars can be a great sales tool for showing customers WHY they should stick around for a year or more.
Copywriting/Data/Advice
Jan 30, 2025
The Boring Company Flamethrower Letter
This is a fun piece of direct mail that includes REAL MONEY in it to buy gas for a flamethrower!...
Print Ads/Copywriting/Funny and Weird
Apr 19, 2025