Value as Influencer = Influence x Buying Power x Quantity of Them— Sam Parr
This quote says your value as an influencer comes down to this formula:
Influence Over Your Audience
X
Their Buying Power
X
Size of Your Audience
For example if you have a big audience of people, but they have low purchasing power...that's not as good as having a smaller audience but with HUGE purchasing power.
Positive Aspects
The post effectively distills the complex dynamics of influencer value into a simple formula, making it easy for readers to grasp the key factors at play. It underscores the importance of not just having a large audience, but also considering the purchasing power and actual influence over that audience. This approach encourages influencers to focus on quality as much as quantity.
Key Takeaways
- The value of an influencer is determined by three main factors: influence over their audience, the audience's buying power, and the size of the audience.
- A smaller audience with higher buying power can be more valuable than a larger audience with less purchasing power.
- Influencers should prioritize building genuine influence and understanding their audience's economic capabilities to maximize their value.
Additional Insights
Imagine you're an influencer with a massive following of broke college students. Sure, you can boast about your follower count, but if none of them can afford what you're selling, it's like owning a yacht in the desert—impressive but not very useful! Instead, think of your audience as a cocktail: the right mix of quantity, quality, and spending power. Cheers to being a savvy influencer who knows that sometimes less is more, and influence is about more than just numbers.
