What the masses know they should do -vs- a magic formula

Hilarious image showing the preference for quick fixes versus building healthy habits.
This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them. Even without reading any of...
This is a clever ad by IKEA promoting good sleep by having good pillows.
While this ad from AWAI Writing Association is kind of comical (a person using their laptop while riding a horse on the beach!?) it's...
A cold email to connect with an invite to watch a rocket launch. Now THAT is offering some good value in an email!