Product Pricing Calculator
Calculate how much to charge for your product to reach your revenue goals
You want to make $100,000?
You need to make $8,333 per month.
That's about $278 per day.
If you want to make $100,000 with a product...
Get 10,000 people to buy a $10 product. |
Get 5,000 people to buy a $20 product. |
Get 2,000 people to buy a $50 product. |
Get 1,000 people to buy a $100 product. |
Get 300 people to buy a $333 product. |
Get 200 people to buy a $500 product. |
Get 100 people to buy a $1,000 product. |
Get 50 people to buy a $2,000 product. |
If you want to make $100,000 with a subscription...
Get 5,000 people to pay $2 per month, for 12 months. |
Get 2,000 people to pay $4 per month, for 12 months. |
Get 1,000 people to pay $8 per month, for 12 months. |
Get 500 people to pay $17 per month, for 12 months. |
Get 300 people to pay $28 per month, for 12 months. |
Get 200 people to pay $42 per month, for 12 months. |
Get 100 people to pay $83 per month, for 12 months. |
Get 50 people to pay $167 per month, for 12 months. |
How this product pricing calculator works
My brain is pretty dumb. It doesn't function in the same way some of my very-analytical entrepreneur friends think. So I have to trick myself into thinking in certain ways.
For example, I tend to think about making businesses in a way like:
"Dude, I should totally make an eCommerce site that sells 3D printers!!!"
"I've never seen a business that sells organic paleo dog treats! I should do it!!!"
But what if we FLIP those ideas with our end goal at the start?
For example, let's say you wanna make $150,000 in a year. Instead of volleyball-ing all these random ideas around in your head, what if you FIRST thought about the goal and pricing your product, then worked backwards?
So your thought process might look like this instead:
- I wanna make $150,000/year.
- ...so I would have to make around $12,500 per month.
- ...if I work 5 days a week I'd have to make about $570 per day.
Then I would think in terms of selling a product:
- I wanna make $150,000/year.
- ...so if I sold a $100 product, I'd have to sell 1,500 copies of that product.
Then I would think in terms of a subscription service:
- I wanna make $150,000/year.
- ...so if I sold a $97/month product, I'd only have to sell 128 copies of that product!
THIS IS SUPER PROFOUND!!
Now I can figure out business ideas BACKWARDS!
Instead of coming up with random dumb ideas, I can focus on something that will meet my goals faster by focusing on a pricing structure that will get me there quickly.
So now I can think like this:
- "What can I do for people so they'd pay me <strong>$570/day</strong> for?"
- "What can I offer people for <strong>$100</strong> that they would love to buy?"
- "What can I offer people so they would pay me <strong>$97/month</strong> for?"
I personally find it much easier to think of business ideas and pricing strategies in this manner. And I think it can help YOU greatly in how to do pricing of a product.
Download the spreadsheet this calculator pulls from:
Sincerely,
Neville Medhora