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Use Celebrity Name Teases to Grab Attention
Celebrity names are click-magnets, but licensing them is crazy expensive. This billboard shows a sneaky third option: tease the famous...
Stop Selling, Start Helping: Close More Deals
Most sales calls die the second you start pitching. Matt Gray’s notebook sketch flips that script: stop selling, start helping....
Two Rules That Make Coffee Irresistible
This vintage coffee ad sneaks a whole mini-marketing course into one cozy kitchen scene. A pipe-in-mouth husband, Betty’s handwritten note,...
3 things I notice in CEOs who scale past $10M:
1. They hire for culture > skill
I once had to let go of our best designer at AppSumo. Flawless work but everything took 4x longer than it should. She couldn’t align with our "ship fast" culture. Hire a ship dirty designer and speed of learning went up. CVR closely followed.
2. They’re ruthless with their time
...
Ayman Al-AbdullahHire for Culture, Protect Your Time, Delegate
Most founders get stuck between hustle mode and actual CEO mode. The business grows, but their calendar, stress, and decision-making...
Sam ParrMarketing Lessons From Americans' Japanese Fan Obsession
Americans are losing their minds over Japanese fans at sporting events: coordinated outfits, spotless stadiums, synchronized cheering, and cleaning up...
🎤 The SWIPES Email (Friday, July 3rd, 2026)
Friday, July 3rd, 2026 Get a daily Remix email with inspiration for your company. This email 100% human written by...
Or you could just swap your sugary cereal for our zero sugar stuff. Don’t change your life. Just your breakfast.
Bad Review A-Frame Sign: Worst Coffee on Tripadvisor
A single cranky review can crush your ego or fuel your marketing. This café chose fuel. Instead of hiding a...
Own the parking lot.
I saw a guy outside the biggest, nicest house in my neighborhood, so I said hi and asked what he does for a living. Turned out to be a good business lesson.
He told me he used to own a bunch of restaurants in Austin. Then he said, almost like it was boring, that he never really made money on the restaurants. He made his money on the parking lots.
What? Excuse me!
...
Noah KaganBuy the Parking Lot, Not the Restaurant
Most people hustle to own the flashy restaurant. Smart people quietly buy the boring parking lot. One gets press, stress,...
Sam ParrBuilt a $2B Rival to Land Rover
When your car breaks down, most people call a tow truck. This guy called a lawyer, cashed a check, and...
Why Big Companies Move Fast On Risk
Big companies look slow… until there’s real risk on the line. Then suddenly lawyers wake up, budgets appear, and decisions...
Drop Celebrity Names, Follow With Honest Disclaimer
This billboard shows a masterclass in legal, funny name‑dropping. Big headline: “WE’RE DWAYNE JOHNSON’S FAVOURITE CEREAL*”. Tiny asterisk line: “*Dwayne...
Turn Sunlight Into An Unskippable Billboard
Most billboards shout at people. This one just opens a frame and lets the sun do the talking. By literally...
Wacky Waving Inflatable Marketing
Yeah I'm talking about these goofy things!You can buy a really big generic one (20 feet tall) for around $200...
Wacky Inflatable Dancers That Actually Convert
Most people treat wacky inflatable dancers like goofy parking-lot decorations. Smart marketers treat them like 20-foot-tall, screaming sales letters. This...
IKEA's Brutally Honest Copy That Sells Sustainability
IKEA is selling stuffed sea animals made from ocean plastic… using copy that sounds like a stand-up routine written by...
Commit To One Look For Instant Recognition
Logos are training wheels. The real power move is when people spot your stuff from across the street, sideways, half-asleep…...
Tear-Off Hair Flyer That Books Appointments
This flyer doesn’t just *ask* if you need a haircut… it gives the poster a haircut in real time. As...
Neville MedhoraTim Soulo of Ahrefs - Massive shifts in SEO industry, AEO, plus what content works (and doesn't)
Tim Soulo runs Ahrefs, a $150m/yr search optimization software, and has deep insights into where the SEO industry is going,...
Contractor Guerrilla Marketing: Stand Out Fast
This street pole ad looks like a giant smiling mouth, with each tooth actually being a removable business card. It’s...
Make Value Obvious: Price It Against Pizza
Ryanair pulled a simple magic trick near the Leaning Tower of Pisa: they made their price feel stupidly cheap by...
Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
Swipe These 10 Little-Known Sales Pages
You don’t need another fancy funnel. You need 10 proven sales pages you can flat-out copy by hand. The screenshot...
Steal This From Eight Sleep's Suite Launch
Eight Sleep just launched The Suite and the hero image does almost all the selling. No specs. No jargon. Just...