IWC Watch Guerilla Marketing
This creative ad placement essentially forces people to “try on” the watch and imagine what it would be like to have one of their own. Clever.…
The North Face Print Ad
Instead of listing out all the great things about the brand, this simple ad takes one benefit and indirectly highlights it. It doesn’t just directly state “For those who want …
Lego Imagination Print Ad
Without using any words, this ad communicates to parents that legos are more than just toys you step on—they’re imagination-stimulators for your kids.…
The Art of Shaving Product Image + Benefits
Here’s a great example of how to include key ingredients and their benefits all wrapped together in a classy product image.…
What mobile websites should look like
This is great because it highlights how bad news outlets’ mobile sites are.
Instead of focusing on content and usability, they prioritize obnoxious ads and clickbait.…
Professional translator’s “past work”
Mariana Serio is a professional translator and this image is taken from her About page.
It’s great because it highlights her past work in an organized, effective way.
24 million …
Tupperware Stay Home Ad
An easy and effective way to come up with ad ideas is to connect them to current events. What is already on your target audience’s mind (in this case, staying …
Budweiser Let’s Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths:
- Democrats and Republicans have never seen eye-to-eye.
- Beer is a good excuse to get together.
It’s a great …
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they’re getting for time spent on research.
The image is clear, clean, and very relevant to its …
Seth & Riley’s Garage Hard Lemonade “Dumb Ad”
In the game of winning attention, oftentimes uglier is better.…
Reebok Pump Michael Chang Ad
Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.
Reebok had some pretty good ads about how their shoes could be “inflated” to …
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain.
It’s clean, simple, and pulls the reader’s attention to the spine. The red …
Diahatsu Print Ad
This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …
KFC “Monday Diet” Reverse Coupons
KFC ran this weird “Monday Diet” coupon campaign to send attention to their big Tuesday promtion.
The idea is that you’ll get so much food on Tuesday, you’ll need to …
Short Shorts Leg Imprint Ad
This clever guerilla marketing campaign builds an army of short shorts wearers who (potentially unknowingly) walk around town promoting a sale on short shorts.…
Gollum Dental Ad
If you’re product or service involves a before and after transformation, think of ways you can use pop culture + photoshop to create interesting ads.…