LeadPages cancellation page
This cancellation page is great because:
- It tries to provide additional, highly relevant customer service connected to the user’s reason for quitting.
- It’s quick + easy to use. Everything is
Panel Mini Lume Cuve Explainer Video
This is an amazing explainer video that doubles as their YouTube lead-in ad. It goes through multiple features and benefits of the light, all in one 2min video.…
Action Lab Headline
The Action Lab on YouTube has a great a simple headline:
“One experiment is worth a 1,000 expert opinions.”…
AJ&Smart Design Sprints Landing Page
AJ&Smart is a design agency that specializes in design sprints.
This page does a great job:
- Explaining what design sprints are and what a project would look like.
- Explaining why
Stratechery “Aggregation Theory” Images
Here’s a cool image from 2015 the Stratechery made to demonstrate a relatively complex concept called “Aggregation Theory.” The image takes a complex theory and shows it in a way …
ArborBridge home page
ArborBridge is an online, private tutoring platform.
Their home page is great because:
- It hits all the major points a parent/student looks for in a tutoring service.
- It separates and
Focus on the other person’s needs
Next time you’re writing something, don’t sit down like Old Unemployed Uncle Joe here and talk about YOURSELF and YOUR problems and what YOU need.
Instead focus on how you …
Evernote Testimonials (Logo Carousel)
Many sites proudly display “As Seen On” and “Recommended By” logo sections on their homepage.
Evernote takes it to the next level by adding in rotating testimonials.
Each logo lights …
Zoom Case Study Testimonials
Zoom is crushing it with testimonials and case studies.
At the top, you have a nifty filter to find testimonials from companies in your industry.
Next, each testimonial has a……
Ezoic Results-Oriented Testimonials
Ezoics testimonials are extra juicy because they each start with a results-oriented headline.
The specific numbers and time frames make these even more compelling.…
Freshbooks Testimonial Strategy (Less is More)
Freshbooks has plenty of testimonials they could showcase.
But instead of cluttering their page with tons of mediocre user testimonials, they go for the jugular.
They highlight just ONE testimonial—a …
World Nomads Testimonial Stories
Two objections people have when considering travel insurance are:
#1.) Nothing bad is going to happen to me.
#2.) Even if something does, it’ll be a pain in the nuts …
The Dance Dojo Testimonials
These testimonials are for an online dance course called The Dance Dojo.
They use a simple, easy-to-read two-column format, and try to highlight how their course is DIFFERENT.
If there …
Ash Ambirge Gossip Testimonials
Ash creatively calls her testimonial section “Gossip About Me”, which perfectly matches her blog’s personality.
These would be even more compelling if some of the tweets weren’t cut off by …
Transferwise Testimonial Combo (Video + Recent)
Companies tied to banking and money transfers have to work extra hard to build trust (especially new companies).
That’s why Transferwise uses this powerful double whammy combo of testimonials.
First, …
Ben Settle Testimonials
Normally, attaching photos to testimonials adds a layer of transparency and credibility.
In Ben’s case, it’s not really necessary.
All of his testimonials are from well-known industry experts that his …
The Hustle Testimonial Tweets
The Hustle uses simple carousel-style testimonials that their readers tweet in. This approach is cool because they’re able to easily gather testimonials tied to current events. It makes everything feel …
Aweber 5-Tier Pricing
This is a cool example of 5-Tier pricing on Aweber. Tiered pricing is great for when you have multiple price points for different services, in this case the more subscribers …
Aweber Visual Testimonial
This is a really visually appealing testimonial example on the Aweber homepage. …
