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Turn Stuffy PR Copy Into Gen Z Speak
This American Express mockup shows the glow‑up from stiff Millennial PR to chaotic‑good Gen Z social. Same Gold Card. Same...
Sell Contrast Therapy With One Dual System
This image sells contrast therapy without a single bullet point. Two sleek steel tubs, two relaxed people, one bold line...
Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.
Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...
Alex LiebermanFounder Mode Over FOMO: Real AI Leadership
AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
...
Sam ParrSteal This AIDA Formula For Conversions
AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...
Use Apple’s 'Crazy Ones' Copy Formula
Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....
Use Fake Rebrands To Spark Viral Engagement
Fake rebrands are the new meme template, and Spotify accidentally handed brands a cheat code. One glittery disco-ball app icon...
Fix Bot Crawl Issues with HTTP Status Codes
If Googlebot keeps face-planting into 404s on your site, you don’t have an SEO problem, you have a status-code problem....
Control Reading Order With Typography
Typography is not decoration, it’s traffic control for eyeballs. This poster proves you can boss readers around without a single...
Use A Shocking Headline Then Reassure
Most headlines are so safe they’re invisible. This Frost Bank ad does the opposite: it punches you in the gut,...
Contrarian Headline That Sells Human Service
This ad sells human service with a deliciously contrarian punch in the face: it starts by trashing its own category....
Swipe Elon's Next Billion-Dollar Marketing Play
Elon doesn’t make products, he makes movements. That’s why every “launch” he does feels more like a cultural event than...
Full Stack Reality: 12 Hidden Production Layers
Most devs think full‑stack means tossing some React on top of a Node server and calling it a day. The...
Alex Hormozi: Stop Selling Cheap Stuff, Sell High-Ticket
This reel freezes a perfect “ohhh” moment: on top, a laid‑back speaker in a tank top grinning, on bottom, a...
Majors That Produce Unicorn Founders
Everyone thinks every unicorn founder was a dropout hacker in a hoodie. The chart in this Instagram post blows that...
Anthony Vallett: Put The CEO's Phone Number On Receipts
Most restaurants hide behind fake feedback loops: cold surveys, ignored inboxes, and QR codes nobody scans. In this clip, the...
Side-by-Side Price Comparison That Converts
This billboard is a masterclass in side‑by‑side price comparison that actually sells. On the left: a close‑up of green soccer...
One Iconic Character, One Memorable Tagline
This mural nails the holy grail of branding: one iconic character, one sticky tagline. No paragraph of copy, no feature...
Possession of the customer is still really really valuable.— Ben Horowitz
Your only job is to find the right product at the right time.— Ben Horowitz
Turn Claude Into Your Strategist With 8 Frameworks
If you talk to Claude like a search bar, you’ll get search‑bar answers. Talk to it like a strategist with...
Why Entrepreneurs Keep Building Despite Misery
Zoom in on that photo: three tired-looking people hunched over laptops, a half-erased whiteboard, empty chairs, and a to-go coffee...
🎤 The SWIPES Email (Friday, May 15th, 2026)
Friday, May 15th, 2026 Sponsored by AhrefsSwipe:I saw this Liquid Death Hearse at a festival where they were trying...
Liquid Death's Hearse Stunt Steals Soda Fans
Liquid Death didn’t just launch soda-flavored water, they rolled it into town in a murdered-out NASCAR hearse. At festivals, this...
Launch Late, Build an Iconic Brand Anyway
Look at this photo: a young driver in dusty overalls, crammed into an old race car, no famous logo, no...