Be Contrarian, Expect to Look Stupid
Freeze-frame the reel: a founder sits calmly, subtitle across his chest saying, "they would hang up on me." No pitch...
Shoot 3 Takes, AI Generates the Rest
Two people sit on a quiet stage in orange armchairs, but the caption does the shouting: "They used to shoot...
Noah KaganCode Is Cheap, Distribution Is The Moat
Those screenshots tell the whole story. A Kindle highlighter, a personal bookmarking hub, and a tiny 2FA helper menu app...
Collect Small Wins To Prove You Can Freelance
Before you quit your job to freelance, you need proof you can actually deliver. Not a dream, not a vision...
Fan Out Flyers, People Will Take Them
Same table, same flyer, totally different results. In the first photo, a sad little stack sits in the middle of...
Exact Nest-Egg Targets for 3%, 4%, 5% Withdrawals
This visual nails the question every future retiree secretly Googles: How big does my nest egg actually need to be?...
I scraped the Hampton Slack for book recs
1,000+ founders, 18 months of data.
Here's what people who’ve built companies are reading:
Psychology of Money - Housel
Die With Zero - Perkins...
Sam ParrWhat 1,000 Founders Actually Read
Scrape 18 months of a private founder community and you do not get fluffy airport books. You get what 1,000...
Action is the foundational key to all success.— Pablo Picasso
5 Reasons to Upgrade Your HVAC Before Winter
This split-screen HVAC photo, half rusted and half brand-new, sells harder than a page of specs. Paired with the line...
Turns out HubSpot isn't dead. 💀
I gave Claude Code 30 days of AppSumo software costs ($100,000) total.
Asked it to analyze cost, effort, maintenance of replicating all the software we are using.
It found ~$500 / month in costs but many of the "dead" SaaS products it did not recommend changing.
...
Noah KaganWhy Building HubSpot In-House Isn't Worth It
On paper, rebuilding HubSpot in-house sounds sexy: full control, no license fees, your logo on everything. In reality, it’s like...
Nathan Barry: Get Pre-Orders Before You Build
In the image, a relaxed founder sits on a couch, coffee in hand, with big bold text above his head:...
6 AI Realities Every Founder Must Accept
AI is not a side project anymore; it is the game board. The a16z post breaks AI’s near future into...
Falling Up the Stairs: The Tech Playbook
This carousel is a punch in the gut for perfectionists. One slide at a time, you watch history almost flip:...
🎤 The SWIPES Email (Friday, March 6th, 2026)
Written by human, no AI for this email, me at 4:16pm:Swipe:Here's an example where changing a few words on an...
Newsletter That Pays For Your Private Jet
This guy is walking a hotel hallway holding a single dollar bill, yet the back of his shirt casually says:...
$1.8 Billion company and this is their entire website
This hero section doesn’t sell features. It sells entry into a room you’re probably not allowed in. The dark background,...
Focus On One Project For Real Progress
This chart punches you in the face with a simple truth: the green dot wins. One project gets almost all...
Be an Adapter: Win the AI Revolution
Freeze the reel’s opening frame in your head: calm creator, hands steepled, bookshelf packed with serious titles, and a bold...
Ductless Done Right: Zone Comfort That Saves
That photo says it all: one clean, quiet ductless head doing the work of a whole maze of ductwork. No...
Ditch the $8,000 Studio: iPhone and $80 Mic
This carousel is a before-and-after story for creators. You watch an $8,000, three-camera podcast studio slowly appear…then get replaced by...
Say This Cold Call Line Instead
Most reps tense up on cold calls. In the reel, the caller is kicked back in a hoodie, hands behind...
Steal the Spotlight From Big Brands With One Word
You do not need a Super Bowl ad to steal attention from giant brands. You need placement, a big fat...
Convert Needle-Phobic Men with Testosterone Pills
That ad image is catnip for needle-phobic guys: one heroic pill, soft lighting, and a headline that says exactly what...
Highlight One Metric To Stand Out
If everything is important, nothing stands out. This visual nails a simple marketing move: pick one number, make it impossible...