
Recreate PostHog Aesthetic for Your AI Library
You don’t need a full-time art team to make your AI library look like a $10M product. Alex Lieberman used...
The 1-1-1 Rule for CEOs:
Your team can only perform at their best when they know:
1. The #1 company goal
2. The #1 project that will help you get there
3. Their #1 deliverable this quarter that will move the needle
The 1-1-1 Rule: One Goal, One Project, One Deliverable
Most teams aren’t slow because they’re lazy. They’re slow because they’re confused. The 1-1-1 Rule slices through that fog: one...

Sell Safety By Showing The Crash
Most brands sell safety with smiling families and sunset drives. This Volvo ad sells safety by smashing the car to...

Push For Fast Sales, Pull For Loyalty
Most businesses either shout for sales or whisper for loyalty. The graphic breaks it down nicely: push is “Buy this...

Turn Longevity Into Your Top Selling Point
Want a masterclass in selling longevity? This old Volvo ad shows you exactly how to make durability the sexiest benefit...

Faceless Content: The Lazy Creator's Growth Hack
Faceless content isn’t about hiding, it’s about removing friction. The reel’s cover frame shows a creator bundled in a hood,...

Matt Gray: DM Your Business Scores, I'll Diagnose
This Reel is a lead‑gen machine disguised as a quick quiz. One neon question, one clear action, and suddenly strangers...

Make Your Podcast Real With Claude
This Instagram carousel quietly sneaks in a masterclass on turning a half-baked podcast idea into a real show. Each frame...

Sam Parr: Sell Before You Validate Your Idea
Most founders build in a cave, then wonder why no one buys. This reel flips that script: instead of endlessly...

Ship Imperfect Offers, Iterate Quickly
That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...

Month-by-Month Grok Rollout: X and xAI 2025
This roadmap graphic lays out a full year of Grok upgrades for X and xAI in 2025, month by month....

The Subletter Email That Launched Airbnb
The entire Airbnb rocket ship started with the ugliest, plainest email you’ve ever seen. No logo, no deck, no pitch…...

Schedule Your Free Time Like Andreessen
Most people treat free time like loose change in a couch cushion. Marc Andreessen treats it like a board meeting....

🎤 The SWIPES Email (Friday, April 17th, 2026)
This email written by hand, outside:Swipe:I like this "timeline ad" that shows exactly what happens if you buy this tax...

Skip to Level 5: 37 Assets in 60 Days
This carousel is a mini masterclass in turning a random Twitter-scroller into a $50K/month founder thinking, “Why am I still...

Win $1M to Build a Billion-Dollar Startup
Win $1M to Build a Billion-Dollar Startup sounds like hype, but the visuals in this post turn it into a...

Turn Getting Roasted Into Ad Revenue
Most people get roasted online and just cry in the comments. Willfred got roasted for his “big” forehead and literally...

Make One Product Feel Like Many
This F‑16 ad is a masterclass in making one product feel like an entire lineup. Instead of bragging about specs,...

Make Curiosity Your Opening Day Marketing
Most grand openings are boring: a sad balloon arch, a discount sign, and crickets. This reel flips that script with...

Tiny Player, Massive Stereo Sound
This old Sony Walkman ad is a masterclass in selling something tiny as something huge. One handheld cassette player, one...

Pick One Ambition. Finish It. Repeat.
Most people don’t fail from lack of ambition. They fail from trying to chase all their ambitions at once. This...

Jason Bagley: Give More Than You Take For Brand Love
This Reel nails a simple truth: brand love is not a mystery, it is a scoreboard. That on-screen line, “BRAND...

Kill Boring Ads With Big Type
If your ads look like wallpaper, they’ll get treated like wallpaper. This 1965 Lionel Trains ad screams off the page...

Joshua Browder: From 30 Parking Tickets to a 230M Business
From 30 annoying parking tickets to a $230M business by 27… that’s the hook splashed across this Instagram reel’s thumbnail....