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Own the parking lot.
I saw a guy outside the biggest, nicest house in my neighborhood, so I said hi and asked what he does for a living. Turned out to be a good business lesson.
He told me he used to own a bunch of restaurants in Austin. Then he said, almost like it was boring, that he never really made money on the restaurants. He made his money on the parking lots.
What? Excuse me!
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Noah KaganBuy the Parking Lot, Not the Restaurant
Most people hustle to own the flashy restaurant. Smart people quietly buy the boring parking lot. One gets press, stress,...
Sam ParrBuilt a $2B Rival to Land Rover
When your car breaks down, most people call a tow truck. This guy called a lawyer, cashed a check, and...
Why Big Companies Move Fast On Risk
Big companies look slow… until there’s real risk on the line. Then suddenly lawyers wake up, budgets appear, and decisions...
Drop Celebrity Names, Follow With Honest Disclaimer
This billboard shows a masterclass in legal, funny name‑dropping. Big headline: “WE’RE DWAYNE JOHNSON’S FAVOURITE CEREAL*”. Tiny asterisk line: “*Dwayne...
Turn Sunlight Into An Unskippable Billboard
Most billboards shout at people. This one just opens a frame and lets the sun do the talking. By literally...
Wacky Waving Inflatable Marketing
Yeah I'm talking about these goofy things!You can buy a really big generic one (20 feet tall) for around $200...
Wacky Inflatable Dancers That Actually Convert
Most people treat wacky inflatable dancers like goofy parking-lot decorations. Smart marketers treat them like 20-foot-tall, screaming sales letters. This...
IKEA's Brutally Honest Copy That Sells Sustainability
IKEA is selling stuffed sea animals made from ocean plastic… using copy that sounds like a stand-up routine written by...
Commit To One Look For Instant Recognition
Logos are training wheels. The real power move is when people spot your stuff from across the street, sideways, half-asleep…...
Tear-Off Hair Flyer That Books Appointments
This flyer doesn’t just *ask* if you need a haircut… it gives the poster a haircut in real time. As...
Neville MedhoraTim Soulo of Ahrefs - Massive shifts in SEO industry, AEO, plus what content works (and doesn't)
Tim Soulo runs Ahrefs, a $150m/yr search optimization software, and has deep insights into where the SEO industry is going,...
Contractor Guerrilla Marketing: Stand Out Fast
This street pole ad looks like a giant smiling mouth, with each tooth actually being a removable business card. It’s...
Make Value Obvious: Price It Against Pizza
Ryanair pulled a simple magic trick near the Leaning Tower of Pisa: they made their price feel stupidly cheap by...
Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
Swipe These 10 Little-Known Sales Pages
You don’t need another fancy funnel. You need 10 proven sales pages you can flat-out copy by hand. The screenshot...
Steal This From Eight Sleep's Suite Launch
Eight Sleep just launched The Suite and the hero image does almost all the selling. No specs. No jargon. Just...
Make Your Delivery Trucks Do The Selling
Your delivery trucks are giant mobile billboards you already pay for. In the photo, Staples turns a plain box truck...
Skip TRT With 3-in-1 Enclomiphene Solution
Most men hate the idea of needles, clinics, and long-term testosterone replacement therapy, but they still want their energy, drive,...
Turn Awful Wire Transfers Into Two Steps
Wire transfers are already stressful, but this visual nails why they feel downright awful. On the left you’ve got the...
Sell Memberships Not Haircuts With Anchored Pricing
This barbershop isn’t selling $40 haircuts, it’s selling a membership you mentally benchmark at over a grand a year. That...
Make Every Insight Actionable With Engagement Analytics
Most dashboards answer questions nobody asked. This Instagram creative flips that: the entire screen is nothing but the questions creators...
Turn Your Email List Into Revenue Engine
Most people treat their email list like a dusty address book: nice to have, rarely opened. The Kit screenshots flip...
🎤 The SWIPES Email (Friday, June 26th, 2026)
Written by human Neville, proof:Swipe:This is a super high-on-page-time ad that we created (it makes people try to fill in...
Honest Long Copy That Wins Leads
Most truck ads scream at you in six words or less. This one from a stone countertop company pulls a...