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This is an email I sent earlier today to all employees at Coinbase:
Team,
Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future.
Why now
Two forces are converging at the same time. We need to be front footed to respond to both....
Coinbase's 14% Cut: AI Meets Market Reality
Coinbase just cut 14% of its staff, but this wasn’t a typical “market downturn” email. Brian Armstrong basically said: the...
Neville Medhora🎤 The SWIPES Email (Friday, May 8th, 2026)
Friday, May 8th, 2026 Sponsored by AhrefsSwipe:This is a funny trend I've been seeing on a ton of social...
One 2K Ad That Made Millions
A single $2,000 ad quietly pulling in millions sounds like scammy guru talk…until you see the math. The trick isn’t...
The One Sentence That Stops Damage
When a customer is mad, most people defend, explain, or hide. That usually pours gasoline on the fire. There’s a...
Averted Gaze Gets 30% More Facebook Sales
Turns out you can bump Facebook sales 30% just by moving a model’s eyeballs. Same ad. Same product. Same copy....
Noah KaganAppSumo Mega Menu Increased Conversions 5.64%
AppSumo added a big, chunky mega menu to their site and conversions bumped up 5.64%. The founder admits he personally...
Ahref's Firehose Homepage
Most teams still treat the internet like a page-refresh game. Firehose treats it like a live data feed. The homepage...
Jonny Thomson: The Tiny Habits Killing Your Business
That boarded‑up coffee shop in the image isn’t just a sad building. It’s your business in three years if you...
James Crane: Ditch One-Off Deals For Ongoing Partnerships
The Instagram reel shows a creator standing in front of a Forbes article about brands ditching one-off influencer campaigns. Slapped...
Swap PR Copy For Gen Z Lingo
This Ringo ad nails why your old-school PR copy is getting scrolled past. On the left: a wall of safe,...
One Brutally Honest Line Beats PR Copy
The image shows the perfect split test in one frame. On the left: a millennial PR team writing a long,...
"My boss thinks I'm smart (I'm not). It's because I read The Hustle (and he has no idea it exists)."— A Reader of The Hustle
Turn Any Photo Into Awful MS Paint Scribbles
Want a new profile pic that looks like it was drawn by a sleep‑deprived raccoon with a trackpad? This viral...
The One Question That Made Him CEO
A billionaire ex-CEO is casually walking down Palm Beach, and a street interviewer shoves a mic in his face. Instead...
Millennials Want Mission, Gen Z Wants Money
This image nails the Millennial vs Gen Z mindset in one slide. On the left, the Millennial team gets a...
Turn PR Boilerplate Into Gen Z Copy
The image nails the problem: Millennial PR writes a whole paragraph about microbiomes, while the Gen Z social team just...
Swap Paragraphs For Pithy Meme Copy
Scroll-stopping copy isn’t about saying more. It’s about saying the right four words. This Coffee Mate meme nails it by...
Cold email GIF campaign that got huge speakers for a conference
What up friends? This is Sam, the founder of Hustle Con and TheHustle.I wrote a post on Nev’s blog explaining...
Cut The Fluff: One-Line Social Copy
On the left, you’ve got a Millennial PR paragraph worshipping protein pudding like it’s a press release to the Queen....
Swap PR Paragraphs For Gen Z Lines
Tide just roasted every dusty brand guideline in one image. On the left: a classic PR paragraph trying to impress...
Sell Out 5 Spots Using One Email
Want to hit a revenue goal this week? Steal this tiny email play: one offer, five spots, instant sell out....
Paul Graham: Stop Building Things Nobody Wants
The reel freezes on a calm-looking Paul Graham while the caption screams a hard truth: “Most startups that fail.” No...
Apple's Think Different Brand Playbook
Apple just dropped a 50-year love letter to misfits, wrapped in a single headline and one simple image. You don’t...
Michael Seibel: Launch a Crappy MVP in 30 Days
If your MVP isn’t a little embarrassing, you’re moving too slow. The Instagram reel shows Michael Seibel sitting at a...