Swipe:

I remember when I put up a billboard some years back the billboard company specifically said "You shouldn't have more than 7 words of text on your billboard."

Well these billboards went the total opposite and text-maxxed their outdoor campaigns!

Here's another one that makes you read a lot more than just a headline:

Wisdom:

I love the idea behind this:

Just doing SOME small action everyday towards your goal helps you get there faster.

Even if it's a tiny action:

Interesting:

This is fun, Pat from Starter Story made a lost of all his businesses that failed or flopped over the years.

Only towards the end of trying for 10+ years did something really hit:

Picture:

My little bubba guy is sitting up really well, so we got him a little baby pool to play in:

He approves of it!

Is it too early to give him piano lessons?? 😂

Been spending a lot of time soaking in this fun baby phase :)

Essay:

You may have seen this in an email from me on Wednesday (if not make sure to whitelist neville@swipefile.com) about a postcard got $271,000 in boat dock construction gigs:

Here was the simple flyer:

It was from a dock maintenance and construction contractor who sent out this postcard to around 10,000 people in their zip code, and it returned 22x ROI!

• Postcards mailed: 9,802
• Cost: $12,200
• Sales: $271,000
• ROI on money: 22x

• Responses: 39
• Conversions into real construction jobs: 11

As online advertising has become more expensive, competitive, and opaque, going print sometimes ends up being cheaper and more effective!

Splurge:

We have a product called SwipeFile Remix that you pay for once, then every day it sends you one fleshed out idea.

The campaigns are based on previously working campaigns.

It's actually pretty impressive...and a lot of the stuff it's recommended I've ended up using! Here's a few examples:

Great marketing makes people s_op scr_ _ling:

Remix inspired by The best copywritng makes people...

i read the swipefile email handwritten ad:

Traditional style webpage:

Remix inspired by Magic Mind "Caffeine Free Energy" Email

50 years of marketing that worked:

Swipefile...where winning campaigns live:

Remix inspired by Use One Big Fact To Own Trust

There's something about getting ONE per day that let's you absorb it and potentially integrate it into your work:

Hope you have a great weekend!

Sincerely,
Neville Medhora

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Physical Postcard Flyer Generated $271,000 in revenue

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