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Physical Postcard Flyer Generated $271,000 in revenue
This Texas Boathouse postcard is a perfect little lead machine. It stacks a hard-money discount with a low-friction free design...
Steal Proven Ads From The Swipefile Email
Most marketers stare at a blank screen and try to invent genius from scratch. The smart ones just open their...
Don't Let Your Team Cap Your Vision
Most founders secretly assume their team can grow into their vision. The image above slaps you with a different reality:...
Most Billion-Dollar Brands Started After 35
If you think you’re “too old” to start a massive company, this chart should punch that thought in the face....
One Bold Line, Then Conversational Long Copy
Oatly’s billboard is a masterclass in modern copy: one huge, shouty line that stops traffic, followed by a wall of...
It's not sexy to say, but most of AI transformation has nothing to do with AI.
There are 10 steps in the sequence of making an internal process or external product AI-native.
Only 1 step is AI, and ironically, the other 9 steps are the far harder part.
Step 1: Identify the problem
- find the manual process worth automating. turn your brain off autopilot & turn on your "suck meter". ...
Alex LiebermanDo These 9 Non-AI Steps First
Everyone wants the magical AI button. But if you skip the boring groundwork, that button does nothing. These 9 non-AI...
Stay Awake For Moments Worth Losing Sleep Over
This bus-stop ad doesn’t scream about beans, blends, or bargain prices. Instead, it hits you with a giant handwritten checklist...
Sam ParrScale to 20M Without Becoming the Bottleneck
Most founders secretly wonder what’s in that screenshot: can you cross $20M or $50M in revenue while only working 40...
Bezos had the 2-pizza rule:
Never have a meeting that can’t be fed by 2 pizzas
I never understood this rule because I could eat a pizza by myself
I have the 2-car rule:
...
Ayman Al-AbdullahTwo-Car Test: The Founder vs CEO Line
Everyone loves the romantic “founder stage” of a company: small team, fast decisions, zero meetings about meetings. But there’s a...
Confess the Swap: Turn Skepticism Into Sales
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
One Honest Billboard That Cuts Costs
Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...
Sam ParrTurning a Land Rover Snub Into $2B
When Land Rover rejected his dealership application, most people would’ve sulked and moved on. Instead, he turned the snub into...
🎤 The SWIPES Email (Friday, June 12nd, 2026)
SwipeFile RemixThis email 100% human written (partially from a wedding in Miami)!Swipe:I spotted this great sign at the airport:I'll zoom...
Most people can't actually explain what AI is to a friend/coworker.
Take a page from Dr. Seuss (trust me) & you'll be set.
When someone asks me "how does ChatGPT actually work?" I used to reach for words like "pre-training," "back propagation" and "transformers." And I'd watch their eyes glaze over (understandably) in real time.
So now I just say this:
...
Alex LiebermanEnd AI Fear With One Seuss Analogy
AI freaks people out mostly because they can’t explain it, not because it’s actually that mysterious. This post gives you...
Free Bike If You Hang Upside Down 10 Minutes
A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...
Lacoste Ditches Crocodile For Endangered Species
Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...
What Marketers Can Learn From Elon’s Bet
Elon keeps making ridiculous-looking bets that somehow turn into trillion-dollar industries. Most marketers play small, safe, and scared… then wonder...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...
Turn Any Camera Roll Into Daily Content
Open your camera roll and it probably looks like this image: thousands of tiny thumbnails, random food pics, receipts, screenshots,...
Show Price Upfront: Sell More Pools
This ad does something most pool builders are too scared to do: it shows the pool and the price in...
Ramen Reinvented: 25g Protein, 230 Calories
This ad takes everything you think you know about instant ramen and flips it. Bright pink background, steamy noodles, and...
Buffer's API Landing Page
You already talk to AI all day, tossing it ideas and half-written captions. With Buffer’s API, that running conversation can...
Same Price Signs Convert Airport Shoppers
Airport stores usually scream one thing: you’re about to get ripped off. That’s why this simple Brooks Brothers sign is...
Copywriting Book Giveaway resulting in 5,722 entries
This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built...