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🎤 The SWIPES Email (Friday, February 20th, 2026)

Friday, February 20th, 2026 ​​​​​​ Sponsor: Get a free year of ​Framer​ for early-stage founders. Use ​Kit​ for sending emails...

SWIPES Email/Newsletter
1 hour ago

Daily Creatine Beats Timing Every Time

This reel turns a dry supplement lesson into a tiny pissed-off creatine crystal marching around your muscle fibers. The hook...

Instagram/Copywriting/Advice
3 hours ago

Edward Sturm: Stop Publishing New Posts. Optimize Ranking Keywords

Before you hammer out another blog post, stare at that orange Average Position box in Google Search Console. That little...

Instagram/Copywriting/Advice
9 hours ago
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Ahrefs Pricing Demystified: Pick The Right Plan

The Ahrefs pricing page you see above looks busy: bright blue background, three main columns, one dark Enterprise block, plus...

Copywriting/Data/Advice
21 hours ago

Kevin O'Leary: Make CAC Profitable Before You Scale Ads

A loud Hawaiian-pajama outfit and a deathly serious message: most businesses die because they scale ads before they make customer...

Ads/Instagram/Data
1 day ago
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Posted by Neville MedhoraNeville Medhora

Automation Sketch: Manual → Software → Outsourcing → AI

This sketch is your org chart on automation. At the top, a crowd of stick figures grinding away with manual...

Wisdom/Images/AI
1 day ago
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David Protein Bars: Great headline + Grabbing Image

Dessert-Like Protein Bars: 20g, 0g Sugar takes the guilt out of chocolate cravings. The hero image screams luxury: in-your-face bars,...

Ads/Copywriting/Headlines
1 day ago

Elon Musk: Autonomous Businesses Win: Scale Faster, Cost Less

Autonomous businesses are like Optimus Prime in that shirt: they transform once and then keep fighting for you all day....

Instagram/Copywriting/Images
1 day ago

Andrew Miklas: Make AI Your Product Strategist, Not Coder

Most people talk about AI like a supercharged junior dev. This YC reel flips it. The hoodie, plain background, and...

Instagram/Copywriting/Advice
1 day ago
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Screens are bad, Books are good

This sketch nails what great copy does. The phone sits there, flat and lifeless. The book, though, throws a crazy...

Ads/Copywriting/Images
2 days ago
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Cause and Effect with 1st, 2nd, and 3rd order consequences

Look at the image: one heavy black domino gets hit, then a clean row of lighter dominos lines up behind...

Wisdom/Images/Advice
2 days ago
kit
Kit
@kit

"Work less, earn more" isn't just a tagline for Neville – it's his actual business model. See how he built it: https://t.co/hIQax6R2qv https://t.co/Hzpssb0gGK

Neville's Work Less, Earn More Playbook

Most people try to make more money by stacking on more hours. Neville flipped it. He built a system where...

Copywriting/Kit/Emails
2 days ago
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Turn Your Behance Into a Client Magnet

Potential clients scroll Behance like Tinder: one second per thumbnail, then swipe. That Hofmann air-conditioner visual stops the scroll cold...

Ads/Copywriting/Images
2 days ago
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Burj Khalifa Air Conditioning Ad

This ad takes a boring product (an air cooler) and turns it into a literal skyscraper-bending beast. One gust from...

Ads/Print Ads/Copywriting
2 days ago
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Authority ads for hiring pre-training HVAC technicians

This hero image should sit at the top of your Hire Pre-Trained HVAC Techs Today page. One confident technician in...

Ads/Copywriting/HVAC Ads
3 days ago
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Postcards That Book HVAC Maintenance Appointments

This postcard is built to book HVAC maintenance appointments, not win design awards. Big family photo screams comfort, giant headline...

Print Ads/Copywriting/Advice
3 days ago
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Gandy Air Conditioning Ad

These Gandy Installations ads prove you can sell air conditioning without a single iceberg, thermostat, or sweaty armpit shot. Instead,...

Ads/Print Ads/Copywriting
3 days ago

Trade Burnt Pots for Better Coffee

This image does all the selling before you even smell the coffee. On the left: a shiny but generic drip...

Ads/Instagram/Copywriting
4 days ago
LEGO and Crocs just dropped a product that looks like a fake render, but it’s real.

The brick-shaped clog is pure internet bait, made to get shared, argued over, and posted in public like a flex. It is a collab that turns nostalgia into a loud collectible and does the marketing job for them before you even reach the checkout.

Make A Product That Does Your Marketing

Those red LEGO brick clogs do not look real. They look like a Photoshop joke that somehow escaped the screen....

Ads/Instagram/Copywriting
4 days ago

Aaron Epstein: Make Your Agency a High Margin Software Business

In the reel, a solo speaker in a plain black shirt sits at a simple wooden table against a bold,...

Instagram/Data/Advice
4 days ago

Make Advisors Show Up With One Weekly Update

Advisors ghosting you? Investors forget your name a week after wiring money? One scrappy weekly email can flip that. This...

Instagram/Emails/Data
5 days ago

Use Real-Life Tension To Stop Scrolling

This frame looks like a local news crime scene: truck door open, hands in the air, masked stranger in the...

Ads/Instagram/Copywriting
5 days ago

Charlie Munger Choose One Idea, Execute Relentlessly

That screenshot says it all: a wall of tiny dots slowly disappearing until only two are left at the finish...

Instagram/Motivation/Advice
5 days ago
“Music when we were growing up was the best. Everything these days is so terrible.”

Turns out across every single generation, quality of music peaks at age 17 and you begin to start disliking music made after you’re 35.

Callum Davies’ study, “The power of nostalgia: Age and preference for popular music,” reveals that the music we grow up with sticks with us. As we age, those tunes from our youth evoke strong nostalgic feelings, making us prefer them over today’s hits. The songs of our past really do have lasting power!

Davies’ research delves into the relationship between nostalgia and musical preferences over a person’s lifespan. The research highlights that as people grow older, they tend to have a strong preference for the music that was popular during their youth. 

This phenomenon is attributed to the deep emotional connections and memories associated with these songs, which often correspond to significant and formative periods in one’s life, such as adolescence and early adulthood.

Davies’ study finds that these nostalgic feelings are powerful drivers of musical preference, often surpassing the appeal of contemporary music. The research suggests that the emotional resonance of these early musical experiences creates a lasting impact, shaping an individual’s taste in music well into their later years. This enduring attachment to the music of one’s youth underscores the broader influence of nostalgia on personal identity and emotional well-being.

The findings also have implications for various industries, including marketing, media, and entertainment, as they highlight the potential for leveraging nostalgia in reaching and engaging older audiences. By understanding the power of nostalgic music, these sectors can create more effective strategies to connect with their target demographics.

Source: “The power of nostalgia: Age and preference for popular music” by Callum Davies, Bill Pa Driesener, Zac Anesbury, Song Yang and Johan Bruwer

Target The Songs People Loved At 17

That chart basically screams one thing: if you want people to feel something, play the songs they loved at 17....

Ads/Instagram/Data
6 days ago

Command Palette

Search for a command to run...