
We shall build good ships here; at a profit if we can, at a loss if we must, but always good ships.— Collis Potter Huntington
3-Step Naming Formula Behind BlackBerry, Febreze, Swiffer
Most product names are boring because they’re tossed together at the last minute. The BlackBerry / Febreze / Swiffer guy...

Popup Copy That Converts Tech Readers
Tech readers hate fluffy popups, but they will happily trade an email for signal. TBPN’s newsletter modal is a tight...

Donut Calorie Cheat Sheet: Dunkin vs Krispy Kreme
Donuts are tiny circles of joy… and sneaky circles of calories. This cheat sheet lines up Dunkin vs Krispy Kreme...

Make Ads Physically Demonstrate Benefits
Most ads tell you the benefit. This billboard literally bites into it. Instead of saying “strong teeth,” it shows teeth...

Brag Like a Friend, Not a Brand
Most brands brag like a billboard: loud, shiny, and forgettable. This Sennheiser ad brags like a tired friend on the...

Build These 6 AI Tools Founders Want
Founders are literally telling you what to build. The AppSumo screenshot breaks down 63,410 internal searches and turns the noise...

Use Oversized Props To Sell Seasonal Offers
Big seasons deserve big visuals. This billboard turns a simple summer popsicle into a giant, melting prop that does the...

Battery That Outlasts Your Sleep
This ad nails the feeling every traveler knows: you conk out long before your headphones do. In one sleepy snapshot,...

Charge 90 Percent More: AI-Native Agencies Sell Outcomes
VCs just leaked the cheat code for the next wave of agencies: stop selling hours and software, start selling finished...

Turn Listing Photos into $15 Cinematic Renovation Videos
You do not need a camera crew to sell jaw‑dropping real estate videos anymore. With listing photos and an AI...

Switch To A Barbell Reading Diet
Most people read like they snack: random, convenient, and forgettable. A barbell reading diet forces you to choose only what’s...
AI is going to drain a lot of moats.
AI Will Drain Most Competitive Moats
Most companies think their “moat” is safe: data, brand, headcount, processes. Then AI shows up and does in minutes what...

9-Step Playbook to Make Processes AI-Native
Most teams jump straight to playing with models and wonder why their AI project stalls. The image breaks down a...
Before you sell your company, run it through three filters:
Fortune. Fire. Fate
Fortune:
1. The Optionality Test - Does this exit cross the "never worry about money again" line?
...
Fortune, Fire, Fate: The Exit Checklist
Most founders obsess over valuations and buyers, but skip the only thing that matters: should you actually sell. The Fortune,...

🎤 The SWIPES Email (Friday, March 13rd, 2026)
Friday, March 13th, 2026 Written by human Neville, no ai in this email. This is me writing this email....but...

Sequence Your Ambitions: One Goal At A Time
The image shows two grids of squares. In the top grid, every square is blue: every dream active, every project...
How to not be broke:
- Set a 5 year goal. “I want $x in on 1/1/2031”.
- List benchmarks where you need to be each quarter.
- Make a plan to get you to each next benchmark (and execute).
- Don’t worry about future steps, just the next step in front of you.
- Track weekly
...
Set a 5-Year Money Goal and Track Weekly
Most people drift financially because they think in years but act in random Tuesdays. A 5-year money target, tracked every...

Sell Books Without Constant Promotion
The graphic says it all: one free chapter at the top, book sales dripping out the bottom. Instead of you...

Call Your Product A Lemon, Build Trust
The original Volkswagen Lemon ad looks wrong at first glance: plain Beetle photo, giant defect-slur headline, tiny body copy. In...

Stop Switching Projects: Decide, Focus, Compound
Those four slides are a hit list of how to quietly destroy your life and business: never decide, never commit,...

The 8% Return Illusion Exposed
The image smacks you with the truth: the neat 8 percent line your broker loves is a fairy tale. On...
I have 12 failed businesses.
Audiobooktopia. Podman. WP Mechanic. P2P Lending News. And more.
People see MarketBeat and assume I have the golden touch.
What they don't see is the decade of failed experiments that preceded it.
Why My 12 Failures Built MarketBeat
Everyone sees MarketBeat and assumes it was a straight shot up and to the right. In reality, it was paved...

Steal Replit's Gangster Growth Tactic
This frame looks simple: a founder in a hoodie talking into a mic. But Replit is quietly running a gangster...