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“Music when we were growing up was the best. Everything these days is so terrible.” Turns out across every single generation, quality of music peaks at age 17 and you begin to start disliking music made after you’re 35. Callum Davies’ study, “The power of nostalgia: Age and preference for popular music,” reveals that the music we grow up with sticks with us. As we age, those tunes from our youth evoke strong nostalgic feelings, making us prefer them over today’s hits. The songs of our past really do have lasting power! Davies’ research delves into the relationship between nostalgia and musical preferences over a person’s lifespan. The research highlights that as people grow older, they tend to have a strong preference for the music that was popular during their youth. This phenomenon is attributed to the deep emotional connections and memories associated with these songs, which often correspond to significant and formative periods in one’s life, such as adolescence and early adulthood. Davies’ study finds that these nostalgic feelings are powerful drivers of musical preference, often surpassing the appeal of contemporary music. The research suggests that the emotional resonance of these early musical experiences creates a lasting impact, shaping an individual’s taste in music well into their later years. This enduring attachment to the music of one’s youth underscores the broader influence of nostalgia on personal identity and emotional well-being. The findings also have implications for various industries, including marketing, media, and entertainment, as they highlight the potential for leveraging nostalgia in reaching and engaging older audiences. By understanding the power of nostalgic music, these sectors can create more effective strategies to connect with their target demographics. Source: “The power of nostalgia: Age and preference for popular music” by Callum Davies, Bill Pa Driesener, Zac Anesbury, Song Yang and Johan Bruwer

Target The Songs People Loved At 17

That chart basically screams one thing: if you want people to feel something, play the songs they loved at 17....

Ads/Instagram/Data
3 hours ago
Most people don’t have a niche problem. They have a memorability problem. They sit there like, “What’s my product… what’s my offer… what’s my market segment… what are my content pillars…” and wonder why the internet treats them like wallpaper. That’s business language. Useful. Boring. A niche isn’t a category. It’s a mental shortcut. It’s the sentence someone blurts out when their mate asks, “Do you know anyone who can help with this?” If your name doesn’t trigger a sentence, you’re not niche-less. You’re just… unfiled. Here’s the only formula you need: Pain + Tribe + Proof + Signal. Pain: what you solve. Tribe: who feels “one of us” when you talk. Proof: what you show on repeat so people trust you without a sales call. Signal: what resonates so hard it lodges in their brain and they start repeating it back to you. Also, you don’t “pick a niche” like it’s a dropdown menu. You earn it. By saying the same true thing from different angles until the market starts introducing you for it. Save the breakdown page. Steal the structure. Then build yours. Want my help building yours? Comment get niched.

Make Your Niche Memorable With Pain, Tribe, Proof and Signal

The Instagram carousel turns “finding your niche” into a desktop interface: one big NICHE folder, powered by four .exe files...

Instagram/Copywriting/Advice
9 hours ago
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🎤 The SWIPES Email (Friday, February 13rd, 2026)

Friday, February 13th, 2026 ​​​​​ ​SwipeFile​​​​​​ for fresh ideas, ​​​​​​CopywritingCourse​​​​​​ to sell stuff better.Swipe:I've been doing SEO for many years,...

SWIPES Email/Newsletter
19 hours ago

Diana Kander: Adapt Early Or Watch Them Take Your Market

Freeze-frame this reel: a speaker on stage, wearing a loud, colorful dress, with one bold caption slapped across the screen:...

Instagram/Copywriting/Videos
21 hours ago
Codie_Sanchez
Codie Sanchez
@Codie_Sanchez

You will make 10x more money if you present ideas like this to your clients or leaders. https://t.co/hbCbW6mNQY

Present Visual Stories That Close 10x Deals

Most decks look like the first pile of Lego bricks in the image: random, colorful, confusing. The money is made...

Tweets/Data/Images
1 day ago
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Use Cute Dogs to Sell Cozy HVAC

If you can make people say “aww,” you can sell them almost anything… even HVAC. These Gandy ads put pugs...

Ads/Print Ads/Copywriting
1 day ago

Custom Agent Inflatables That Stop Traffic

On the floor of a normal real estate office, a deflated “agent” in an OPEN HOUSE sweater looks like forgotten...

Ads/Instagram/Images
1 day ago
Whitefish Credit Union entered a new city by acting like a new person in town. Zero logo. Real handwriting. Real curiosity. And, to top it all, a real person named Ryan with an actual need to make new friends as he was new to the town as well. That’s how you earn attention before you ask for trust.

Act Like A New Neighbor, Not A Brand

When Whitefish Credit Union moved into Missoula, they didn’t scream, “NOW OPEN.” They put up billboards that looked like a...

Ads/Instagram/Copywriting
1 day ago

Fix Your Whole Repo With One Terminal Command

Developers fantasize about fixing a whole repo with one command. This Reel visualizes that dream with a giant terminal, bold...

Instagram/Copywriting/Videos
2 days ago
Only a handful of companies in history have crossed the $1T, $2T, $3T, $4T, and now even $5T market cap levels — and it shows just how powerful innovation, scale, and long-term compounding can be. What stands out: • Apple, Microsoft, Nvidia, Alphabet, and Amazon dominate the upper tiers • Nvidia is the fastest company ever to climb these milestones • Tech + AI + cloud + semiconductors are driving historic wealth creation Why this matters: Reaching trillion-dollar status isn’t luck — it’s the result of durable competitive advantages, massive global demand, and consistent execution. Long-term investors benefit by owning great businesses and letting time do the work. Follow @CervKnowledge for daily investing education and download my FREE Investing Guide for Beginners — link in bio. #investing #stockmarket #longterminvesting #financialliteracy #ᴡᴇᴀʟᴛʜʙᴜɪʟᴅɪɴɢ

Trillion-Dollar Club Market Cap Milestones

That graphic of the Trillion Dollar Club is a cheat sheet for serious investors. You literally watch companies climb a...

Instagram/Data/Images
2 days ago
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Ahrefs AI Visibility: What AI Says About Your Brand

Your buyers now ask AI before they ever Google you. The dashboard above turns those hidden AI answers into a...

Copywriting/Data/Advice
2 days ago
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Ahrefs AI Visibility You Can Only See With Search Data

That chart is wild: out of 264M+ monthly prompts, Google AI Overviews alone grab 185M. Everything else—ChatGPT, Copilot, Gemini, Perplexity—are...

Copywriting/Data/Advice
3 days ago
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Translate Wine Jargon Into Buyer Benefits

Wine ads love flowery jargon. This Graça print ad flips it, line by line, into plain-English benefits. Use this same...

Ads/Print Ads/Copywriting
3 days ago
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Pick One Project, Get Skyscraper Results

The image is brutally simple: one huge blue skyscraper labeled “Staying focused on one project.” Then a tiny strip mall...

Motivation/Images/Advice
3 days ago
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Copy the 3-Tier Pricing Skeleton

The page in the screenshot looks like a pricing table that survived a nuclear UX test. Three clear plans, clean...

Copywriting/Pricing/Advice
4 days ago
I've seen this chart go viral on every platform it's been posted on, and there's a reason! So I made a case study on it for you showing why the chart is so effective, and the design choices behind it. Chart credit: @theeconomist

How solar outgrew expectations chart

This solar chart keeps going viral because it does something most data graphics never do: it tells a story at...

Instagram/Money/Data
4 days ago
We went back to the investors at a16z to keep the conversation going on the biggest problems builders will tackle in 2026. Our job as investors is to live inside the details of every corner of tech, so we can see where things are actually heading. This time, ideas span AI-native manufacturing, the physical perception layer, the electro-industrial stack, and autonomous labs.

4 Big Bets for Builders in 2026

If you’re staring at the 2026 runway wondering what to build, this a16z carousel is a cheat sheet. A supersonic...

Instagram/Money/Images
4 days ago
Most creators are writing like the feed is a classroom. It’s not. It’s a checkout line. So if you’re wondering why “good content” keeps underperforming, it’s usually not the idea. It’s the way the idea is presented. People don’t reject value, they reject effort. Your job is to make the value feel effortless to consume. Here’s the part nobody tells you. Carousels don’t win on intelligence, they win on momentum. Every slide should remove doubt, not add it. If a slide makes someone think “wait, what does that mean?” you’ve created friction. Friction triggers the swipe. A simple test I use before posting: read the first line on every slide only. If the story still makes sense, your structure is strong. If it becomes random, you’ve written paragraphs, not a carousel. And if you want the biggest cheat code: make your headline and your subline do different jobs. Headline grabs. Subline clarifies. If both are doing the same job, you’re wasting space. If neither clarifies, you’re relying on hope. Want more? Comment “beast mode” for info on my mastermind.

Carousels Win With Momentum, Not Smarts

Carousels don’t win because they’re deep, they win because they’re easy. This post visualizes how people actually move through a...

Instagram/Copywriting/Advice
5 days ago

DTC Wake-Up Call From Honest Company

This Reel thumbnail is a DTC obituary in one frame. You’ve got a creator front and center, The Honest Company...

Instagram/Copywriting/Advice
5 days ago

Tony Robbins' Best Investment Move

The reel freezes on a tight close‑up: a host in a plain white shirt, mic in his face, neon‑green text...

Instagram/Copywriting/Money
5 days ago
Follow me @themoneycruncher for more tips! The new fund can replace your savings account. It holds treasury bills and is state/local tax free on the “interest”! Definitely something g to consider for your short term savings! Follow me @themoneycruncher for more tips! #savings #personalfinance

Replace Your Savings with Tax-Free T-Bill Fund

Your savings account is safe, boring, and getting quietly eaten by taxes and inflation. Vanguard’s new tax-friendly T‑bill ETF gives...

Instagram/Copywriting/Money
6 days ago

Why Open Borders Clash With Welfare

Open borders sound humane, but this reel shows why they smash into modern welfare states. The frame freezes Milton Friedman...

Ads/Instagram/Copywriting
6 days ago

Create a Family Logo That Sticks

This reel nails a weirdly powerful idea: your family can be a brand. The split-screen shot of a relaxed couple...

Instagram/Videos/Images
6 days ago

Claude Creator Boris Cherny Explains Latent Demand in Facebook

This reel nails a hard-to-package story: going from Meta Principal Engineer (IC8) to building Claude Code at Anthropic. Two mics,...

Instagram/Copywriting/Videos
Feb 6, 2026

Command Palette

Search for a command to run...