
🎤 The SWIPES Email (Friday, April 24th, 2026)
Friday, April 24th, 2026 This email was 100% written by human (and one human baby)!Swipe:In the 1950's when cool car...

2026 Market Map: US Dominates, China Lags
Look at this 2026 market map and your jaw should drop: the US stock market sits at $69.8T, while China...

Car Brand Pyramid: Spot Market Gaps
This “World’s 235 car brands positioning” pyramid is a cheat-sheet for spotting money on the table. It stacks brands from...

Biggest Brand Value Winners: Microsoft to TikTok
Brand value is basically the world’s scoreboard for who’s winning attention, trust, and wallet share. This chart of 2025–2026 brand...

Paste Your Website, Auto-Generate Qualified Leads
Most lead-gen tools feel like setting up a nuclear power plant just to turn on a lightbulb. Money Printer flips...

Colleges That Actually Produce S&P 500 CEOs
If you strip away the glossy brochures and campus drone shots, one question matters to a lot of ambitious students:...

Stop Missing Out On Ice Cream
If your teeth scream every time ice cream shows up, this ad nails exactly how it feels. The image shows...

Make the Problem the Villain in Ads
Most ads make the product the hero and accidentally make the customer the loser. This Sensodyne ad flips it perfectly:...

Personify Pain to Sell Instant Relief
This Sensodyne ad doesn’t just talk about sensitive teeth, it turns the pain into a cartoon villain. A furious coffee...
In case it’s helpful, I shared this AI cheat sheet with a bunch of exec friends today:
1. Start with a tight leash
Think of AI like a genius intern. High agency, high intelligence, and raw horsepower. The worst thing you can do when the genius intern joins your company is give them 5 tasks and say “go.” They’ll end up doing a C+ job at each task. Instead, you start with a very short leash, give them one low-stakes job, and offer enough feedback until you they’ve reached your standard of good & earned some trust. Then you extend the leash little-by-little, as quantity of feedback goes down, quality of work goes up, and trust grows.
2. Don’t half-ass the onboarding
...
Treat AI Like Your Genius Intern
Treat AI like your genius intern: scary smart, zero context, and totally untrustworthy on day one. The magic isn’t in...

Every Volvo, Same Rust-Free Treatment
This old Volvo ad is a masterclass in selling durability with drama. One giant promise, one gritty photo of a...

Recreate PostHog Aesthetic for Your AI Library
You don’t need a full-time art team to make your AI library look like a $10M product. Alex Lieberman used...
The 1-1-1 Rule for CEOs:
Your team can only perform at their best when they know:
1. The #1 company goal
2. The #1 project that will help you get there
3. Their #1 deliverable this quarter that will move the needle
The 1-1-1 Rule: One Goal, One Project, One Deliverable
Most teams aren’t slow because they’re lazy. They’re slow because they’re confused. The 1-1-1 Rule slices through that fog: one...

Sell Safety By Showing The Crash
Most brands sell safety with smiling families and sunset drives. This Volvo ad sells safety by smashing the car to...

Push For Fast Sales, Pull For Loyalty
Most businesses either shout for sales or whisper for loyalty. The graphic breaks it down nicely: push is “Buy this...

Turn Longevity Into Your Top Selling Point
Want a masterclass in selling longevity? This old Volvo ad shows you exactly how to make durability the sexiest benefit...

Faceless Content: The Lazy Creator's Growth Hack
Faceless content isn’t about hiding, it’s about removing friction. The reel’s cover frame shows a creator bundled in a hood,...

Matt Gray: DM Your Business Scores, I'll Diagnose
This Reel is a lead‑gen machine disguised as a quick quiz. One neon question, one clear action, and suddenly strangers...

Make Your Podcast Real With Claude
This Instagram carousel quietly sneaks in a masterclass on turning a half-baked podcast idea into a real show. Each frame...

Sam Parr: Sell Before You Validate Your Idea
Most founders build in a cave, then wonder why no one buys. This reel flips that script: instead of endlessly...

Ship Imperfect Offers, Iterate Quickly
That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...

Month-by-Month Grok Rollout: X and xAI 2025
This roadmap graphic lays out a full year of Grok upgrades for X and xAI in 2025, month by month....

The Subletter Email That Launched Airbnb
The entire Airbnb rocket ship started with the ugliest, plainest email you’ve ever seen. No logo, no deck, no pitch…...

Schedule Your Free Time Like Andreessen
Most people treat free time like loose change in a couch cushion. Marc Andreessen treats it like a board meeting....