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Stop Paying $250K and Hire Fractional VPs
That image smacks you with a number: $250K for a VP of Marketing. Then it quietly slides in the alternative:...
Breakfast That Runs On Fat, Not Carbs
Most breakfasts are sugar bombs in disguise. The image above flips that script with a bowl that runs on fat,...
Sleep 20 Degrees Cooler and Stop Kicking Covers
The hero image for “Sleep 20 Degrees Cooler and Stop Kicking Covers” does all the selling in one glance. On...
🎤 The SWIPES Email (Friday, July 10th, 2026)
Today's Newsletter Sponsored by Remix This email 100% written by Human Neville, pictured here with a human baby and a...
Personalized Pizza-Slice Mailers Boost Foot Traffic
This mailer doesn’t look like mail. It looks like a hot slice of pepperoni begging to be eaten. The marketer...
Turn Product Results Into Giant Visuals
If your product delivers a dramatic result, stop talking about it and blow it up to billboard size. This Tide...
Steal Attention With Baggage-Claim Activations
If you want to steal attention, stop fighting for eyeballs on screens and start hijacking the boring moments people already...
Sustained Focus for 10 to 12 Hours
If you want sustained focus for 10 to 12 hours, stop acting like another cup of coffee is a productivity...
Scratch-Off Tickets That Drive Barbershop Walk-Ins
These scratch-off tickets turn a boring discount flyer into a mini casino right outside a barbershop. Students walking by see...
Save $50 Monthly With Stronger Hair Pills
If your hair routine costs more than your gym membership, this image is your reality check. The Locklab ad lays...
I can tell you the number one thing that kills most founders... Even when they're failing, they:
- don't ask for help
- look for an overcomplicated solution
- don't do the simple, boring things consistently
- think they're smarter than...
Stop Overcomplicating and Do the Boring Stuff
Most founders don’t get killed by the market, the competition, or the economy. They get killed by their own brains...
Make Bracket Posters People Actually Share
Most bracket graphics look like Excel threw up. This World Cup 2026 poster actually deserves wall space. It turns a...
Unite Small Brands Into One Big Story
This ad nails how to weld a bunch of tiny logos into one big, emotional story. Instead of shoving individual...
Skip Options, Get Real Land Cruiser Value
This old Toyota Land Cruiser ad is a masterclass in turning an anti-feature into a selling point. No color choices,...
Don't Sell a Car — Sell Utility
This Toyota Land Cruiser ad is a masterclass in not selling a car. The headline screams, “This is not a...
Stop Losing Users On Instagram Signup
Most Instagram signups don’t fail because of your product… they fail because your signup flow punches new users in the...
Brands Turned a Viral Proposal Into Marketing Gold
A romantic Empire State Building proposal went viral, but brands looked past the ring and saw a giant billboard. The...
Short Trust Videos That Win Pool Clients
Short, honest videos like this Howdy Pool Co. clip are absolute pool‑client magnets. One tech, on-site, talking straight into the...
Hook With Asterisk: Celebrity Tease That Sells
This poster is a masterclass in legal-clickbait copy. Big, bold: “MICHAEL JORDAN LOVES OUR CEREAL*”. Your brain instantly thinks of...
Use Celebrity Name Teases to Grab Attention
Celebrity names are click-magnets, but licensing them is crazy expensive. This billboard shows a sneaky third option: tease the famous...
Stop Selling, Start Helping: Close More Deals
Most sales calls die the second you start pitching. Matt Gray’s notebook sketch flips that script: stop selling, start helping....
Two Rules That Make Coffee Irresistible
This vintage coffee ad sneaks a whole mini-marketing course into one cozy kitchen scene. A pipe-in-mouth husband, Betty’s handwritten note,...
3 things I notice in CEOs who scale past $10M:
1. They hire for culture > skill
I once had to let go of our best designer at AppSumo. Flawless work but everything took 4x longer than it should. She couldn’t align with our "ship fast" culture. Hire a ship dirty designer and speed of learning went up. CVR closely followed.
2. They’re ruthless with their time
...
Ayman Al-AbdullahHire for Culture, Protect Your Time, Delegate
Most founders get stuck between hustle mode and actual CEO mode. The business grows, but their calendar, stress, and decision-making...
Sam ParrMarketing Lessons From Americans' Japanese Fan Obsession
Americans are losing their minds over Japanese fans at sporting events: coordinated outfits, spotless stadiums, synchronized cheering, and cleaning up...