All posts by Dan McDermott

Get TackleBox Home Page

This is a great home page from top to bottom. It’s got a strong value prop and hero section, great copy and storytelling, and plenty of proof!…

Regular Fit vs Athletic Fit Shirts

State & Liberty is a brand that makes dress shirts for athletes.

If you’re thinking, “Is that specific fit really such a big deal?”…

Images like this show the difference …

Explaining Monitor Refresh Rate

This is a great image that takes a technical topic (monitor refresh rates) and just SHOWS the reader what the difference is between a lower vs higher refresh rate.

It …

Who’s Your Daddy? (Nike)

This is a great ad for a line of Nike’s retro running shoes. Lining up the two different shoes from different eras both shows off the obvious similarities AND the …

Vertoku knife slice demo

“Show, don’t tell” is a great way to sell a knife.

Vertoku is a knife brand with a nice website, nice images, plenty of info….

….but what makes their products …

pluto

Have you gone noseblind?

Febreze popularized the term “noseblind” in a series of TV ads over the last 10+ years.

This image is great because it’s simple, direct, and eye-catching. Even if you don’t …

Mountain Bike Decal Shop Before/After

This is from a project pitch that was made inside the Kopywriting Kourse.

It’s great because instead of just saying what he’s going to do, Jason SHOWS how he’ll help …

Verizon vs AT&T Coverage Map

This map was a central part of Verizon’s ad strategy for years.

By choosing a dramatic comparative advantage, Verizon doesn’t have to go into a bunch of different selling points.…

Fairy Soap lasts 2x longer

This is a great way to go beyond just stating a claim like “Our soap lasts twice as long”.

Showing the products next to each other like this makes you …

pluto

Prospect Research Diminishing Returns

This is a great way to show Sales Development Representatives how much benefit they’re getting for time spent on research.

The image is clear, clean, and very relevant to its …