All posts by Lesley Amos
Pricing comparison of a Tesla to a Toyota Corolla, Camry, or BMW
The Tesla showrooms show that after a $7,500 federal credit a Tesla Model 3 is technically cheaper per mile than a Toyota Corolla, Toyota Camry, or BMW 3-Series.
Comparing your …
How much AI was mentioned in recent earnings calls
You can see the emergence of a new technology or trend by how much executives bring it up during investor meetings. You can see the amount of “AI” being discussed …
Intake form for copywriting & marketing for review
This is the simple form we use to get people to submit copy/marketing for review. The form takes the copy, creates a thread in our community, then myself and the …
IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold).
Normally people don’t care *how* something works, but this mechanism was so …
Pricing structure, monthly vs yearly?
What do you think is a better pricing structure?
• Monthly payments
• Yearly payments
?
There’s clearly pro’s and con’s to each one:
My personal thought is that both …
Interesting data visualization of largest economies
I love different ways of “showing data” and I’ve never seen this style before. It shows the movement in size of different economies over 20 years. It displays less information …
Indian copywriting
The next David Ogilvy cleary lives in India, checkout this solid copywriting 😂…
Before & After comparison of video vs AI video
I love a good comparison image. This one from Synthesia shows how getting a talking head video made takes a lot of work (left), compared to generating an AI talking …
Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else’s brain in the most efficient & sticky way.…
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
Simple graphic makes you appreciate AC
As a person who lives in Texas, I can attest there’d be 5% or less the population here if it wasn’t for AC 🥶…
Cool style guide for 1920’s man
I like how this one image represents a complete style-guide for a 1920’s era man with this simple chart. A bunch of information easily understood through this chart!
A few …
CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.…
How women and men see colors differently
This image shows how men tend to see fewer color variations than women. I’m not sure if this is scientifically true or not.
I was working with an interior decorator …
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it explains the service.
Only way I’d make it better is …
20 year price changes of goods & services in the United States
Basically everything that’s heavily government regulated has gone up in price, and everything competing in the free market gets cheaper.…
Donation subscription page
Maria Popova runs a huge blog (3m+ visitors/mo) and supports it through donations only. This is the simple pitch for donations at the bottom of each article:…
Age of the founding fathers of the USA
This graphic taught me a lot….I didn’t realize what young men the Founding Fathers of the United States were. Kind of mind blowing!…