Breakthrough Advertising – by Eugene Schwartz:

Books
Apr 15, 2020
book-breakthrough-advertising
Price: $249 on Amazon What I love about it: Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and 1930’s era. What skills you’ll learn: Direct mail campaign strategies. Large-scale advertising cycle. Writing copy in a scientific manner. Tone of voice: Dry. Reading Level: Intermediate to advanced.
Source (amzn.to)
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Breakthrough Advertising – by Eugene Schwartz: | SwipeFile