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Back To Basics
A multi-part 1990 print campaign that used nostalgia and visual timelines to position Jim Beam as timeless and authentic.
Cost
$XXXK
Revenue
$X.XM
ROI
Xx
Timeframe
X year
Year
XXXX
Complexity
3/5
Impact
3/5
Goal
Xxxxxxxxx Xxx Xxxx xx x xxxxxxxx xxxxxxx xxxxx xxxxxxx xxxxx-xxxxxx xxxxxxx.
Notes
- Xxxxxxxx xxx xxxxx xxxxx xxxxxx xxxxxxxx xxxxxx xxxxxxxxxx.
- Xxxx xxxxxxxx xxxxxxxx xxxxxx xx xxxx xxx xxxxx xxxx xxxxxx xxx xxxxxxx.
- Xxx xxxxxx xxxxxxx xxxxx xxx xxxxxxx xxxx xxxx xxxxxx xxxx.
Posts
Jim Beam "Back To Basics" Food Ad
A burger timeline that ends right where it started—that’s clever...
Jim Beam "Back To Basics" Graffiti Ad
Jim Beam nailed nostalgia with this 1990 print ad. It...
Jim Beam "Back To Basics" Pants Ad
Trends come and go—just like pants. Jim Beam’s 1990 “Back...
Jim Beam "Back To Basics" Lipstick Ad
Ever notice how good ads don’t shout—they make you nod...
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