| # | Case | Summary | Notes | Cost | Revenue | ROI | Duration | Channels | Complexity | Impact |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | M 1,000x ROI Tactic: Fly existing customers in for testimonials and more business Mutual Mobile | A super clever way to get more business from existing customers. | $2K | $2M | 1,000x | 1 week | EventsPartnerships | 2/5 | 5/5 | |
| 2 | C Eat Mor Chikin Chick‑fil‑A | $50M | $10B | 200x | 1 year | 3/5 | 5/5 | |||
| 3 | P Win $1,000,000 building AI apps Perplexity | $1M | $20M | 20x | 1 month | InfluencerSocial | 2/5 | 5/5 | ||
| 4 | H $5,000 Reward "Clip Competition" HubSpot | $5K | $50K | 10x | 1 month | 2/5 | 4/5 | |||
| 5 | A Cold Caking: Send Cakes to Book Meetings Agency Curve | $2K | $200K | 100x | 1 month | 3/5 | 5/5 | |||
| 6 | M Flying In Customers To Get More Business Mutual Mobile | $2K | $2M | 1,000x | 1 week | 2/5 | 5/5 | |||
| 7 | T Personal Cold Email with Custom GIF's The Hustle | $500 | $40K | 80x | 1 month | 2/5 | 4/5 | |||
| 8 | S Highlight the Remarkable Stabilo | $500K | $5M | 10x | 4 years | 3/5 | 5/5 | |||
| 9 | W Missoula Billboards Whitefish Credit Union | $15K | $20M | 1,333x | 3 months | Outdoor | 2/5 | 4/5 | ||
| 10 | B Friends with Benefits Barry’s | $200K | $5M | 25x | 1 month | 2/5 | 3/5 | |||
| 11 | D The Most Interesting Man in the World Dos Equis | $35M | $180M | 5.1x | 9 years | 4/5 | 5/5 | |||
| 12 | S The Schweppes Man Schweppes | $10M | $500M | 50x | 15 years | Print | 2/5 | 5/5 | ||
| 13 | J Disastrous Jaguar Rebrand Jaguar | $100M | -$150M | -1.5x | 3 months | Video | 3/5 | 1/5 | ||
| 14 | K Chocolate Box Gift Kopywriting | $5K | $12M | 2,400x | 1 month | Print | 4/5 | 5/5 | ||
| 15 | F Bulk selling onions Fresh Start Marketing | $10K | $10M | 1,000x | 10 years | Business Ideas | 2/5 | 4/5 | ||
| 16 | C Employee LinkedIn Content Challenge ColdIQ | $15K | $153K | 10.2x | 3 months | Social | 3/5 | 4/5 | ||
| 17 | G Guinness Toucan Guinness | $15M | $500M | 33.3x | 25 years | Print | 3/5 | 4/5 | ||
| 18 | P Piano Ad Piano University | $5K | $120K | 24x | 1 month | Social | 1/5 | 5/5 | ||
| 19 | C Coinbase superbowl ad Coinbase | Created extreme curiosity by showing no branding at all | $17M | $35M | 2.1x | 1 day | Tv | 1/5 | 5/5 | |
| 20 | H HubSpot SXSW Billboard HubSpot | $750K | $20M | 26.7x | 15 days | Outdoor | 3/5 | 4/5 | ||
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T "The Cold Man" Ad Campaign The Hustle | A Facebook ad for The Hustle daily newsletter was randomly the BEST they ever ran for years, with super crazy ROI. | Confessional quote made the message feel like insider gossip. | $500K | $5M | 10x | 1 year | Social | 2/5 | 4/5 | |
M App Development Keyword Takeover Mutual Mobile | They bought up ALL the Google Ads inventory across “app development” keywords to capture inbound leads from searchers. | Dominating the paid results reduced competitor visibility on valuable keywords. | $50K | $500K | 10x | 1 month | Search | 3/5 | 4/5 | |
J Back To Basics Jim Beam | A multi-part 1990 print campaign that used nostalgia and visual timelines to position Jim Beam as timeless and authentic. | Repeated one clear theme across multiple visual executions. | $300K | $1.5M | 5x | 1 year | Print | 3/5 | 3/5 | |
L Murder Your Thirst Liquid Death | Liquid Death grouped multiple executions around the same darkly comic anti-water-brand positioning, using shocking visuals and heavy-metal tone to make canned water feel rebellious and highly shareable. | The brand made a boring category feel like entertainment. | $15M | $80M | 5.3x | 6 years | Packaging, Social, Events, Video, Outdoor | 4/5 | 4/5 | |
C Michael CeraVe CeraVe | CeraVe seeded a fake conspiracy that Michael Cera created the brand, then revealed the joke in a Super Bowl campaign that massively expanded earned reach. | Built curiosity before the paid reveal instead of spending only on the reveal. | $12M | $100M | 8.3x | 6 weeks | Video, Influencer, Social, Pr, Tv | 4/5 | 5/5 | |
D David Protein's Billboard David Protein | Buy protein bar | More protein than anything ever seen. | $10K | $10M | 1,000x | 2 months | Outdoor | 3/5 | 4/5 | |
V Volkswagen Beetle Ads Volkswagen | This was an incredibly successful and unique campaign to promote the funny-looking yet economical Volkswagen Beetle. | It uses humor and honesty to stand out in a sea of overpromises. | $1.25M | $5B | 4,000x | 10 years | Print | 3/5 | 5/5 | |